‘Theme parks, family attractions will drive tourism’

GENTING HIGHLANDS: The theme park and family attraction industry will be an important hub for Malaysia’s tourism industry, says Deputy Tourism, Arts and Culture Minister Khairul Firdaus Akbar Khan.

He said collaborating with the Malaysian Tourism Promotion Board (Tourism Malaysia) and the Malaysian Association of Theme Parks and Family Attractions (Matfa) will further expand the industry, as well as attract more tourists and investors.

“This industry is the main hub for our products. We need new and innovative products for tourists to see that Malaysia serves a variety of products which change from year to year,” he told the media after opening the Matfa Golden Horses Award 2023 at the Genting International Convention Centre here.

Tourism Malaysia director-general Datuk Dr Ammar Abd Ghapa said theme parks had become one of the main attractions in the international market.

“This is one example of the diversity of theme parks, where we have indoor, outdoor, nature and ecotourism, which can attract more tourists to Malaysia because of the options given,” he added.

The Matfa Golden Horse Awards was established to promote excellence and stimulate positive competition, showcasing the achievements attained by outstanding businesses for their role and contributions to the wider Malaysian economy. — Bernama