Where runners are born, gather, and grow. "ALPEN RUN," a new run community brand launched by Alpen, will open its first store in Tokyo Metropolitan Meiji Park on Friday, April 24.

■Concept: A Hub for Creating a Life with RUN

ALPEN RUN is not just a store selling running gear, but a provider of running experiences and a community. Three elements interlock seamlessly to bring a new kind of run to your daily life.

1.    RUN COMMUNITY | Connecting: Run with friends and share the joy. We will build a community where you can feel the spread of running culture up close.

2.   RUN HUB (Store) | Gathering

Where runners are born, gather, and grow. It is a hub that supports your daily runs, a place everyone naturally wants to visit.

3．RUN ITEM (Products) | Discovering & Supporting:

　A presence that supports runners and expands connections. Products allow you to bring the experiences born at the RUN HUB back into your daily life and discover what running means to you.

■Three Values Provided, Spreading from Tokyo Metropolitan Meiji Park

1.    EXPERIENCE: We offer an experience to find your own run through precise foot measurements, shoe fittings, and test-run events.

2.    COMMUNITY (Connections): We offer connections born from running through group runs and events with various themes held daily.

3.    EXPERTISE (Deepening): We provide quality of running through performance proposals by expert staff and recovery experiences in collaboration with the adjacent TOTOPA.

By having our staff run and talk together as members of the community, we will expand a comfortable community based in Tokyo Metropolitan Meiji Park.

■ Recommended Products (Examples)

< On Cloudmonster 3 >

Turning even gravity into a playground. The breakthrough cushioning brings the joy of bouncing with every step. The sophisticated design and 3-layer CloudTec® deliver energy to the runner.

< HOKA BONDI 9 >

Ultra-cushioning changes the game. The thick sole that softly transforms the world is a promise of a peaceful journey. The newly updated foam and Meta-Rocker geometry realize a smooth, premium rolling motion.

< NNormal Kjerag Brut >

The fastest answer to becoming one with the mountain and pushing beyond your limits. A highly adhesive outsole optimized for muddy, rough roads and a lightweight design supporting precise footwork deliver speed on technical terrain.

< adidas ADIZERO ADIOS PRO 4 >

A symbol of records racing to the top of the world. Sharp acceleration unleashes your potential into uncharted territory. LIGHTSTRIKE PRO and ENERGYRODS 2.0 generate explosive propulsion and energy return.

< ASICS METASPEED EDGE TOKYO >

The rhythm you carve takes on the heat of acceleration, and a sharp step vividly draws the shortest distance to the goal. The unique carbon plate placement and dual-layer foam structure generate high-speed response and propulsion optimized for cadence.

< NIKE ZoomX Vaporfly NEXT% 4 >

The lineage of a champion that continues to rewrite history. It turns impossible records into mere milestones to be broken. ZoomX foam and a full-length carbon plate minimize energy loss, achieving overwhelming efficiency.

■ Special 5% OFF Coupon

We are distributing coupons that can be used not only at ALPEN RUN but also at tax-free Alpen Group stores.

You can also display the coupon from the link below.

https://store.alpen-group.jp/campaign/group/coupon/001SI_press_release/coupon.jpg

Expiration Date: December 31, 2026

Please present the coupon screen at the register before payment.

Cannot be combined with other discounts.

Tax exemption applies to purchases of 5,500 yen (tax included) or more.

For tax exemption, the purchaser's ID, passport, transit pass, or other documents proving they are a foreign tourist visiting Japan is required.

■ Media that Updates Japan's Running Culture

The official ALPEN RUN Instagram (@alpenrun.meijipark) functions as a unique media platform that goes beyond sales promotions to update running culture. We will gradually unveil product and event information, as well as unreleased content, through this channel.

Official Instagram:　https://www.instagram.com/alpenrun.meijipark/

Store Overview

Store Name: ALPEN RUN MEIJI PARK

Location: Tokyo Metropolitan Meiji Park Building C, 5-7 Kasumigaokamachi, Shinjuku-ku, Tokyo 160-0013

Access: 9-minute walk from "Kokuritsu-Kyogijo Station" on the Toei Oedo Line, 9-minute walk from "Gaiemmae Station" on the Tokyo Metro Ginza Line

Opening Date: Friday, April 24, 2026

■ Alpen Group's Proud "Three Flagship Stores"

In addition to the launch of the new brand "ALPEN RUN," flagship stores boasting one of the world's largest selections await you in major cities across Japan. From the latest running shoes to limited-edition items only available in Japan, we deliver the pinnacle shopping experience to everyone who loves sports.

Alpen TOKYO (Shinjuku)

One of Japan's largest sports specialty stores, broadcasting the latest sports culture from Shinjuku, the heart of the city.

URL: https://store.alpen-group.jp/Form/RealShop/ShopDetail.aspx?rsid=5200

Alpen FUKUOKA (Hakata)

Serving as a hub for the Western Japan area, our staff equipped with overwhelming inventory and specialized knowledge will support your performance.

URL: https://store.alpen-group.jp/Form/RealShop/ShopDetail.aspx?rsid=5400

Alpen NAGOYA

A large-scale flagship store located in Nagoya, the founding place of Alpen. An experience-based store catering to a wide range of needs, from lifestyle to competitive sports.

 URL:https://store.alpen-group.jp/Form/RealShop/ShopDetail.aspx?rsid=5500