Get to Know Press Releases That Are Easy to Be Shared on Social Media

Press releases are one of the main outlets for companies to provide the latest information. However, an interesting press release is one that is easy to share on social media.

Social media is a system that can create relationships with users from their demographic information. Demographics are things such as background, age, gender and user interests.

If a press release can be easily shared on social media, it will be easier to reach more readers. Therefore, here is an explanation of what is a press release that is easy to be shared on a Social Network Service (social media).

Press Release That Easily to Be Shared on Social Media

For example, social media that have succeeded in getting many people involved are Facebook, YouTube, Twitter, Instagram, LinkedIn, TikTok, etc. Social media can help users receive content according to their interests, activities, and so on.

In addition, social media is also able to connect various users from all over the world online. Thus, even users with the same interests can connect through the same community or content.

That social media benefits can be utilised in making attractive press releases. Based on the explanation above, the information and content contained in the press release can be adjusted and targeted to certain users.

Press releases are sometimes identical to boring announcements. However, this stigma can be changed because there are social media that can adjust to the interests of readers. To find out more about press releases that are easy to be shared on social media, follow the steps below to make it more effective:

1. Pay Attention to the Reader

According to Stacey Acevero as Social Media Community Manager at Vocus/PRWeb, companies must post their press releases on social media. However, the company also has to pay attention and identify its readers.

2. Ensure Press Releases Reach Readers

Stacey also said that companies must also ensure that the press release reaches its consumers. This makes sense since the point of publishing a press release is to get readers to pay attention.

3. Avoid Spam 

In addition, press releases also may not be posted continuously. The reason is that readers will only consider it spam and the content will become irrelevant to them.

If this activity is carried out continuously, social media will turn corporate press releases into irrelevant content for readers. As a result, the range can be decreased.

4. Insert Images or Videos to Generate Interest

Another way to make press releases easy to reach readers and increase reader interest is videos or photos. Interesting photos and videos will make readers even more curious about the press release.

Having pictures and videos has been proven to make a press release more effective than just headlines and text. Images and videos seem to be new points in the information that will attract the reader's attention.

5. Pay Attention to the Contents of the Press Release

Before publishing a press release on social media, pay attention to the contents of the press release itself. Pay attention to the topics raised in the press release.

This is important because for example, according to Marcus Fagerlund as Area Director at North America West, from Meltwater Buzz stated, if a company releases financial reports it could be a mistake to upload it to social media. The reason is this topic is sensitive and formal. Unlike the topic above, another example is if a company announces a brand ambassador, then releasing it on social media can be the right decision. 

These are some explanations of the press release that are easy to share on social media. With social media, businesses have creative and attractive ways to reach the public. Companies can create news that their customers deem newsworthy because it can be re-shared and interesting.

A press release that reaches more readers will be more effective. Hopefully, the explanation above can add insight regarding what is a press release that is easy to be shared on social media and what things need attention.