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/ Bajuu by Wardrobe Ushers in a Year of Urban Sartorial with the Enthralling “Maestro of The City” Bijou Collection

Bajuu by Wardrobe Ushers in a Year of Urban Sartorial with the Enthralling “Maestro of The City” Bijou Collection

Wardrobe
Kuala Lumpur, 18 September 2024 – It's been a whirlwind year of creativity, passion, and fashion for Bajuu by Wardrobe (aka “Bajuu”), and what better way to celebrate their first anniversary than with the launch of a mesmerising new collection, “Maestro of The City”. It's a narrative of their journey (to date), a tribute to their growth (so far), and a bold statement in the urban fashion scene, blending contemporary mode with traditional finesse.
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A Toast to the Urban Maestro

The “Maestro of the City” collection is an homage to the vibrancy of urbanites—dynamic and innovative with unyielding elegance. With ten unique looks, the compilation traverses the urban landscape, from relaxed chic to polished grace, embodying the diverse moods of metropolitan life.

The single-breasted 2-piece lapel-less suit in bold tiger orange is a testament to self-assurance. Paired with a long-sleeved shirt in a matching hue, it's a monochromatic marvel that stands out in any crowd.
The single-breasted 2-piece lapel-less suit in bold tiger orange is a testament to self-assurance. Paired with a long-sleeved shirt in a matching hue, it's a monochromatic marvel that stands out in any crowd.

Lim Fang Heng, the founding visionary behind Bajuu by Wardrobe, states,

“Our brand’s journey stands at the intersection of innovation, creativity, and artisanal craftsmanship, serving as a beacon for those who navigate the city's dynamics with style and confidence. ‘Maestro of The City’ shows our dedication to celebrating the city's lively spirit. We blend city life into our creation, honouring its energy and diversity.”

A Fusion of Inspiration and Metro Sartorialist

Eclectic and elegantly composed, this ivory shawl-lapel tuxedo meets its match in sleek black tuxedo pants, accented by a pencil-striped dress shirt in vibrant tangerine. 
Eclectic and elegantly composed, this ivory shawl-lapel tuxedo meets its match in sleek black tuxedo pants, accented by a pencil-striped dress shirt in vibrant tangerine. 

Imagine the sophisticated tailoring of mid-20th-century Europe colliding with the electric energy of modern street style. That’s the “Maestro of The City” collection in a nutshell. It’s a dialogue between the elegance of the past and the bold, unapologetic nature of today’s urban landscape, tied together with Bajuu’s signature orange—a beacon of creativity and individuality in a sea of monotony.

Passionate and driven, this look pairs a refined cream single-breasted suit with a striking, orange-striped shirt. 
Passionate and driven, this look pairs a refined cream single-breasted suit with a striking, orange-striped shirt. 

Andre Nasution, Head of Design and Marketing, reflects,

“Our goal was to thread the past and present into a narrative that resonates with the cosmopolitan lifestyle. The fusion of classic silhouettes with present-day style progressiveness, all while integrating our vibrant brand signature orange, culminates in a collection that makes each moment a declaration of bold, unabashed uniqueness.”

Fearless and brimming with energy, this look combines a red-orange plaid casual button-up with effortlessly stylish shorts. It's a vibrant expression of freedom and movement.
Fearless and brimming with energy, this look combines a red-orange plaid casual button-up with effortlessly stylish shorts. It's a vibrant expression of freedom and movement.

Every piece from the “Maestro of The City” collection tells an unbiased story, embodying the diverse facets of city life. Whether it’s the adventurous allure of a blouson or the eclectic sophistication of a tuxedo, each look is a chapter, each fabric a line of poetry celebrating the individuality of the urban soul.

As they commemorate their first anniversary, it's remarkable to see their transformation from roots in classical tailoring to embracing a cultured urban taste while preserving the essence of artisanal skill at its heart. This evolution is a testament to their unwavering commitment to innovation, quality, and the dynamic community that continually motivates the team at Bajuu.

The Journey Continues with “Bajuu Year One”

A radiant co-ordinate set in squash orange breathes life and energy, crafted from the finest linen to drape effortlessly over the body. 
A radiant co-ordinate set in squash orange breathes life and energy, crafted from the finest linen to drape effortlessly over the body. 

The "Bajuu Year One" campaign marks a fresh chapter, directly connecting the "Maestro of The City" to urban life's heartbeat. It's an invitation to explore creativity, community and style in new ways. This initiative celebrates the blend of everyday life with fashion flair, inviting everyone to join in on the curated journey.

This campaign is a nod to those ready to explore the possibilities of mixing style with substance. It’s about creating something unique every day, proving that there's always room to play and explore when it comes to combining fashion with life’s moments.

Forward, Always

A sports coat in cider orange, set against tan chinos with grid checks button-ups, offers a meticulous contrast. 
A sports coat in cider orange, set against tan chinos with grid checks button-ups, offers a meticulous contrast. 

The path ahead for Bajuu by Wardrobe is seen as one paved with unwavering determination to redefine urban fashion. They masterfully blend artisanal tailoring with contemporary designs while embodying the relentless spirit of individual expression. Their journey, far from complete, continues to celebrate the metropolitan muse at every turn and to inspire the fashion-conscious community.

“Reimagine the essence of urban elegance with Bajuu by Wardrobe.”

A tiger orange blouson paired with tawny brown cotton chinos makes a daring statement, complemented by a casual batik shirt that whispers tales of journeys untold.
A tiger orange blouson paired with tawny brown cotton chinos makes a daring statement, complemented by a casual batik shirt that whispers tales of journeys untold.

Embark with us at www.bajuu.co or through our journey snapshots on Facebook, Instagram, and TikTok at @bajuu.bywardrobe.

About Wardrobe
About Bajuu by Wardrobe Bajuu by Wardrobe perfectly fuses traditional craftsmanship and modern urban style. Guided by a steadfast commitment to quality, creativity, and individuality, Bajuu by Wardrobe crafts meticulously tailored clothing that empowers the contemporary urban dweller. The brand's focus on striking designs, vibrant colours, and innovative artisan tailoring encapsulates the pulsating energy of city life. Their fashion pieces are as diverse and distinctive as those don them, seamlessly marrying timeless classics with contemporary statement pieces. Continuously at the forefront of urban fashion, Bajuu by Wardrobe consistently reflects the vivacity and perpetual evolution of our world with each collection. It's a brand that truly resonates with the dynamic spirit of the urban landscape.
Contact
Andre Nasution Head of Design & Marketing Bajuu by Wardrobe andre@wardrobe.com.my +6017 204 8858

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