Gwangju Delegation Visits Singapore and Malaysia; Eterna Botanica Expands Longevity & Wellness Partnership Opportunities in Southeast Asia

Gwangju City recently led an official delegation to Singapore and Malaysia to explore global cooperation and business expansion opportunities for emerging Korean startups. Among the key participants was Eterna Botanica, a science-based longevity startup founded by pharmacists from Seoul National University Hospital, known for its flagship product Eterna8.

Eterna8 is a daily performance and healthy-aging formula made with more than 50 natural ingredients, and it has rapidly grown in the Korean market. The product continues to gain strong momentum, driven by active support from beauty and fitness influencers, high social media exposure, and strong consumer repurchase rates.

In Malaysia, Eterna Botanica engaged in meaningful discussions with major partners such as Guardian, Watsons, distributors under Lion Group, leading pharmacy chains, and premium wellness retailers. Discussions with Guardian and Watsons showed particularly strong interest, with both parties exploring potential pathways for product testing and market entry across multiple distribution channels.

In Singapore, the delegation met with innovation agencies and wellness industry leaders to discuss product pilots, clinical collaboration, and premium distribution strategies. Local partners showed strong interest in the brand’s scientific foundation—especially its development by SNU Hospital pharmacists—and its growing influence among Korean consumers and influencers.

Through this visit, Eterna Botanica strengthened its foundation for distribution and wellness partnerships across Singapore and Malaysia, and the company plans to accelerate its expansion into the Southeast Asian market through continued follow-up discussions. Eterna Botanica is rapidly positioning itself as a rising player in the global longevity and wellness ecosystem.