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/ Indonesia’s Largest Video Streaming Platform, Vidio, Onboards MoEngage to Drive Personalized Engagement Across the Customer Lifecycle

Indonesia’s Largest Video Streaming Platform, Vidio, Onboards MoEngage to Drive Personalized Engagement Across the Customer Lifecycle


The leading video streaming platform in Indonesia, Vidio, offers its 60 million monthly active viewers a collection of premium content anytime and anywhere, from sports live streaming to national and international TV, Vidio Original Series, Korean Drama, Anime, Asian, Kids, Bollywood, and Hollywood Blockbusters. Vidio is known as the “Home of Sports” in Indonesia as it is appointed as an official broadcaster of top premium global sports such as FIFA WorldCup, Premier League, NBA, and UEFA Champions League; and also well recognized as the “Home of Local Content” as it airs exclusively the local major sports league and the most aggressive OTT releasing local original series in the country.

In the modern era, where customers are overloaded with information and dwindling attention spans, a platform like Vidio must engage customers rhythmically and contextually, using relevant communication across their preferred channels. One of the key challenges for an OTT service provider is building contextual communication and reaching customers across every single touchpoint in their lifecycle journey.

This translates into engaging customers by providing personalized recommendations suited to their likes and preferences across the channels they are most active on. To do that, brands must first develop a deeper customer understanding, and that is precisely where Vidio aims to leverage MoEngage’s insights-led platform.

'Understanding our customers’ content preferences are our utmost priority, and I’m fully convinced that MoEngage will help us deepen customer understanding, in turn helping us engage them on a higher level, through rich, personalized experiences across preferred communication channels’, said Hadikusuma Wahab, Chief Product Officer, Vidio.

Through MoEngage, Vidio will create a contextual communication framework wherein they can reach viewers and engage them using content personalized to their taste and favorite genres and serve recommendations around upcoming original series, shows, movies, and sports they’d love.

Speaking about the scope of this partnership, Roy Simangunsong, Country Head Indonesia, MoEngage, mentioned, ‘For a leading OTT platform like Vidio, we understand how crucial it is to provide hyper-personalized, relevant, connected, and seamless customer experiences to ensure meaningful engagement. We are delighted and honored to be part of Vidio’s journey. We are dedicated to providing them with all the right insights needed to ensure a rich and relevant experience the end consumers rightly deserve!’ 

About MoEngage
About Vidio Vidio is the first Indonesian-made OTT, which was founded in 2014. As the first local OTT, Vidio has an inherent understanding of the market and curates the best content for Indonesian watchers. Vidio connects to more than 50 TVs & 30 radios and delivers the most extensive streaming service. Vidio offers millions of local and international contents through its VOD services and pays TV network subscriptions, including Vidio Original Series, TV series, dramas, cartoons and animations, documentaries, as well as thousands of sporting events from a wide range of leagues, including the Premier League and the 2022 World Cup in Qatar. Vidio is dedicated to giving its users the best and most convenient access to entertainment, regardless of their location or device. About MoEngage MoEngage is an insights-led customer engagement platform, trusted by more than 1200 global such as Kredivo, Alfamart, BliBli, Socialla, XL Axiata, Alodokter, Citibank, Mamikos, 7-Eleven, CIMB Bank, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion users every month. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. MoEngage was recognized as a Customers’ Choice Vendor in the 2022 Gartner Peer Insights ‘Voice of the Customer’ for the Multichannel Marketing Hubs Report and a Strong Performer in the Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023 Evaluation. To learn more, visit https://www.moengage.com/

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