VRITIMES
MY
Raise It With Press Release
TechnologyCommerce / LifestyleFood / BeverageEducationReal Estate / Architecture
press release

/ Influencer Marketing How to Develop and Measure the Strategy

Influencer Marketing How to Develop and Measure the Strategy

PR College by VRITIMES
preview

Influencer marketing has become a hot marketing channel. In fact, data from BigCommerce shows that 17% of companies spend half of their marketing budget on influencers. 

Influencers are people who have the power to influence people to do something because of their knowledge, skills, position, authority, and relationship with their followers.   

What is Influencer Marketing? 

Influencer marketing is a combination of celebrity endorsement and online content marketing on social media. But instead of involving many celebrities, this channel mostly involves online influencers who may not be famous offline. However, they have many followers on social media or loyal readers on a website.      

As social media marketing is a slow game of acquiring loyal audience and converting them into loyal customers. So be patient to get the result. By working with influencers, the brand will slowly but surely be able to reach the influencers' followers and convert them into loyal customers.            

The brand has to give a clear brief to the influencers and allow them to be very creative in creating content. The content will then be posted on their social media account to reach and engage their followers.   

Nowadays, you can find many influencers online based on your needs, whether through websites, Instagram, TikTok or influencer management. You can choose influencers based on niche, rating card, number of followers, engagement and many other indicators.  

Based on their social media followers, there are 4 types of influencers: 

- Nano influencers: 1000-9999 followers 

- Micro influencers: 10000-99999 followers.

- Macro influencers: 100000-999999 followers. 

- Mega influencers: 1000000 followers and above. 

Based on their niches, there are 10 types of influencers: 

- Food

- Travel

- Gamers

- Sports

- Beauty

- Fashion

- Entertainment 

- Lifestyle

- Technology 

- Parenting      

How to Develop an Influencer Marketing Strategy? 

To develop a solid and right strategy, the first thing to do is to set a clear and realistic goal. This will help you decide what success looks like, create the right strategy and campaign, choose the right influencers, track the progress and measure the success.    

The goals can be varied, such as increasing brand awareness, promoting new products or services, building reputation, generating sales, and growing the community.    

The next step is to hold a brainstorming session to discuss the strategy and campaign. Remember to consider the budget and capability of the company. Also, determine the key performance indicator (KPI) to simplify the monitoring process.  

Next, it's time to select the influencers. To find the right and high quality ones, choose based on these indicators: 

- Visibility: the number of reach, views and impressions.        

- Engagement: the number of likes, comments, shares and saves.

- Web traffic: the number of clicks, page views and bounce rate. 

The next step is to implement the strategy. The brand and the influencers will work together to create engaging and compelling content to reach a wide audience. 

How do You Measure an Influencer Marketing Strategy? 

After implementing the strategy, it's time to measure the performance and success of this strategy. This can be done through some indicators such as: engagement and visibility.  

There are some tools that can simplify this process, such as: 

- Google Analytics to analyze website traffic for free.  

- Google Sheet to manually analyze the number of engagement and visibility based on the screenshot of the influencers. This is also free. 

- Influencer marketing platform like Meltwater and Klear to get data from all the content generated by the influencers and measure the different KPIs. This will cost you a few dollars depending on the package you choose.  

After measuring the strategy, create a report that allows you to analyze the effectiveness and success of the campaign. Focus on the campaign goals (brand awareness, sales, or other goals). 

Compare this campaign report to previous ones to determine what to keep and what to stop. But if this is your first campaign, use this campaign report as a benchmark for the next ones.   


Categories
Advertising / Promotion / PR

Other Press Release
Advertising / Promotion / PR
Top 6 Marketing and Advertising Strategies Expected to Dominate 2024
PR College by VRITIMES
Feb 22, 2024

Advertising / Promotion / PR
Pioneering Success Through Press Releases? Evade These 5 Errors to Refine Your Marketing Tactics

Advertising / Promotion / PR
5 Top Influencer Marketing Trends in 2024, Don't Miss It!

Advertising / Promotion / PR
7 Content Creation Trends to Watch in 2024

Advertising / Promotion / PR
B2B Marketing Strategy

Advertising / Promotion / PR
Effective Strategy to Write Press Release for Automotive Industry

Advertising / Promotion / PR
How to Determine a Marketing Target?

Advertising / Promotion / PR
The Importance of Press Release Report for Brand

Advertising / Promotion / PR
Short, Snappy, and Shareable: Crafting Social Media-Ready Press Releases For Gen Z

Advertising / Promotion / PR
Remote PR Mastery: Navigating Effective PR Campaigns in A Remote Work Setting

Advertising / Promotion / PR
5 Ways Press Release Can Boost the Brand Awareness

Advertising / Promotion / PR
8 Public Relations Tactics for Small Businesses

Advertising / Promotion / PR
10 SEO Techniques for PR

Advertising / Promotion / PR
How to Plan a PR Event?

Advertising / Promotion / PR
Breaking Language Barriers: Crafting Multilingual Press Releases for Your Global Audienc

Advertising / Promotion / PR
Effective Strategies for Crafting Press Releases to Support Charitable and Social Campaigns

Advertising / Promotion / PR
CLEVER TRICKS TO MAKE YOUR PRESS RELEASE GO VIRAL ON SOCIAL MEDIA BY OPTIMIZING HASHTAGS

Advertising / Promotion / PR
Redefining Influencers in PR: Collaborating with Micro-Influencers to Spread Your Message

Advertising / Promotion / PR
Wise Handling of Negative Social Media Reviews, Turning Criticism into Opportunities

Advertising / Promotion / PR
The Secrets Behind Perfect Timing by Optimizing the Best Times to Send Press Releases

Advertising / Promotion / PR
Difference between Social Media Manager and Social Media Specialist

Advertising / Promotion / PR
Content Marketing and Social Media Marketing What's the Difference?

Advertising / Promotion / PR
7 Top Marketing Research Tools for New Business

Advertising / Promotion / PR
TikTok Strategies: How to Attract Gen Z in Your Press Release

Advertising / Promotion / PR
How to Create an All-Time Relevant Press Release Content

Advertising / Promotion / PR
Creative Press Release Collaborations: Maximizing Results with the Right Media Partners

Advertising / Promotion / PR
Skills and Job Descriptions a Social Media Specialist Should Have

Advertising / Promotion / PR
Beginner's Guide to Social Media Management

Advertising / Promotion / PR
Digital Marketing: Definition, Type and Framework

Advertising / Promotion / PR
7 Best Social Media Tools to Develop and Improve Your Strategy

Advertising / Promotion / PR
Leveraging Technology: 6 Modern Ways to Market Your Press Release

Advertising / Promotion / PR
Generation Z and News Consumption: Initiating Press Releases that are Relevant for the New Generation

Advertising / Promotion / PR
Augmented Reality (AR) in Digital Marketing: Injecting Interactivity into Marketing Plan

Advertising / Promotion / PR
What is Public Relations?

Advertising / Promotion / PR
What is Marketing? Definition, Objectives and Principles

Advertising / Promotion / PR
Public Relations Pivotal Role in the Age of Fake News

Advertising / Promotion / PR
7 Tips for a Successful Virtual PR Event

Advertising / Promotion / PR
7 Essential Skills You Need to Become a Public Relations Specialist

Advertising / Promotion / PR
5 Best Analytics Tools to Measure a PR Campaign

Advertising / Promotion / PR
Navigating the Challenging Terrain of Ethical Concerns in the Changing Landscape of Media Relations

Advertising / Promotion / PR
Embracing the Future: Using Virtual Reality and Holographic Technology to Transform Press Conferences

Advertising / Promotion / PR
7 Tips for Handling Negative Customer Feedback

Advertising / Promotion / PR
5 Steps to Develop a PR Risk Governance Framework

Advertising / Promotion / PR
7 Metrics to Measure the Success of a Press Release Campaign

Advertising / Promotion / PR
4 Effective Press Release Tactics in Food and Beverage Industry

Advertising / Promotion / PR
The Role of Public Relations in Fundraising

Advertising / Promotion / PR
Spin Doctor in Press Release Practice Pros and Cons

Advertising / Promotion / PR
How to Create Emotional Connection in Public Relations Strategy

Advertising / Promotion / PR
5 Ways Public Relations Can Increase Your Marketing ROI

PR College by VRITIMES
URL
https://www.vritimes.com
Industry
Technology
Weekly Release Ranking
Nov 09, 2023 2023
Level Up Your Performance: Why Athletes are Buzzing About Hydrogen Water
Soyoshi (M) Sdn Bhd