Six Methods to Creating Sales Promotions That Drive Results: Tips and Examples

Sales and promotions are something that must be done by both companies that provide goods and services. The reason is, increased sales are good income for the company.

Every sales and promotion strategy must always be considered because it can be a lesson for the next action. If there are shortcomings, they can be evaluated to provide better results on the next occasion.

In this regard, discussing the company's right promotion and sales strategy is interesting. Check out the review in the explanation below.

Creating Sales Promotions that Drive Results: Tips and Examples

Conducting sales promotions is not necessarily suitable for all companies and consumers. This is because strategies are needed to make it distinctive and can positively affect the company. Apply some of the following methods to get inspired in trial and error.

1. Website

A website or landing page is an interesting promotion and sales strategy option. The ease of technology has led to efficiency and effectiveness.

Anyone can access websites anytime, so the public can easily find information about the company. The company also needs to create an attractive website design. Give colors that match the company's theme.

For example, websites www.cottonink.co.id, www.adidas.co.id, and www.nike.com always use designs and colors that match the company's characteristics. Your company can also do it with some modifications.

2. Bundle Offer

The next interesting marketing strategy is the bundle strategy. Bundle marketing is the purchase of two items at a lower price.

For example, if someone buys only pants, the price is USD50. Then, if someone buys a T-shirt only, it costs USD12. But if someone buys pants and a T-shirt, the price is USD52. People will certainly be interested in buying pants and shirts at USD52 because they are cheaper and more efficient.

3. SMS

SMS is a promotion and sales strategy that has been used for a long time. Even smartphone users rarely open SMS.

However, this strategy is no less interesting because companies rarely use it. When other companies do not use it, the attention to promotion with SMS is greater because consumers see the rarity of the phenomenon.

Create an SMS text with interesting, short, concise, and selling words. Here is an example of such a text:

"Get a 13% discount. ALL STUFF. For three days only! Visit [your site]."

"Up to USD10 off ALL STUFF! No minimum purchase! Visit [your site]."

4. Paid Ads on Google

The next result-driven promotional strategy is to use paid advertising. This paid advertisement requires a fee that varies depending on the amount the company wants to spend.

It works because every time a keyword appears in a user search and is relevant to the product or service your company provides, Google will recommend your site. Therefore, your company must have a website first before doing this advertisement.

Google will recommend your site by showing it on the first page of the search bar. Don't forget to provide some necessary words or hire a copywriter.

5. Purchase Rewards

The next effective purchasing strategy is to give away free items due to purchases under certain conditions. Give this gift to consumers without telling them beforehand if you want to make a pleasant impression.

If the buyer knows there is this gift, then they will be happy. But if they suddenly get this gift item, it will make them even happier.

6. Pre-Launch Promotion

There is also a marketing strategy that is no less interesting. That strategy is pre-launch promotion. This strategy is even more favorable because it will make many people pay attention to the product.

If many people like the product, they will find out about it. If they know that every purchase will get a certain gift, they will look forward to it.

This strategy is perfect for companies that sell products offline or online. But service provider companies can also do it with some appropriate modifications.

Those five promotion and sales strategies will pay off, along with examples and tips. Hopefully, the six strategies above can be implemented in your company and provide satisfactory results.