7 Content Creation Trends to Watch in 2024

In a few days we will enter the year 2024. In this upcoming new year, there are some content creation trends that need to be followed. 

Content marketing has always evolved rapidly, resulting in new trends every year or sometimes even every month. Therefore, marketers need to keep an eye on current trends and follow them.  

7 Content Creation Trends to Watch in 2024 

Here are some content creation trends that are predicted to drive engagement in 2024.    

1. Video Content

Since the advent of TikTok and Instagram Reels, the trend of social media content has shifted from photos and designs to short videos. This is also supported by various easy-to-use video editing apps such as CapCut and InShot. 

In 2024, this type of content will continue to dominate. Unlike photography and design, video shows the process of consuming a product, whether it is a gadget, food, hotel (staycation) or other niches. Therefore, video content is expected to gain more engagement. 

2. Green Content

As global warming worsens, environmental concerns are taking center stage everywhere. Therefore, green content (about environmental sustainability) will stand out and allow brands to connect with eco-conscious audiences. 

3. Podcast

Podcasts can be used to build relationships with audiences and increase brand visibility. According to Demandsage, the number of podcast listeners is growing and is expected to reach 504.9 million by the end of 2024. 

It is recommended to broadcast live podcasts as video (live streaming) so that you can interact with your audience in real time. Recently, educational+entertainment (edutainment) content is gaining prominence because it is entertaining yet informative. Therefore, you should create edutainment content in podcast form.   

4. AI Generated Content   

Since the launch of ChatGPT in November 2022, many brands and content creators have taken advantage of artificial intelligence (AI).   

There are many AI tools that can be used to create content plans, simple designs, illustrations, and even videos. Even if you can't use AI to create the entire content and still need to review or modify some elements, at least AI can help simplify the content creation process. 

5. Augmented Reality

The development of digitalization is very fast. Augmented Reality (AR) has blurred the lines between the physical and digital worlds. In 2024, people will expect more immersive AR experiences, especially for real estate content. This helps the audience to understand the product. 

6. Ephemeral Content  

Ephemeral content, such as Instagram Story, will continue to engage audiences. Its temporary nature creates a sense of urgency, which ultimately drives user curiosity and engagement.   

7. Long-form Content  

Long-form content will continue to be relevant, and even critical, for providing in-depth information on complex topics. There are many businesses (such as: real estate, media, financial technology, etc.) that need comprehensive blog posts to establish their authority. 

In addition, other businesses (such as F&B and beauty) need to publish press releases a few times to create awareness and promote their events.  

These are 7 content creation trends that will gain prominence in 2024. However, remember that observing and following the trends does not mean losing your brand identity. So choose the trends you want to follow wisely.