5 Best Analytics Tools to Measure a PR Campaign

There are many metrics to measure a PR campaign, which can overwhelm a PR team. That is why an analytics tool is needed. 

Some of the essential metrics are mentions, website traffic, sentiment, social media engagement, backlink, impression and sales statistics. With these measurements, you can make impactful adjustments to your next PR campaign and get better results.    

5 Best Analytics Tools to Measure a PR Campaign 

Here are the best analytics tools to help you measure the effectiveness of PR campaigns:    

1. CoverageBook

This tool can generate accurate reports based on the performance of your campaigns. You just need to copy the links of your media coverage and paste them into CoverageBook. Then it will show you some metrics such as: pieces of coverage, estimated coverage views, social shares and revenue. You can also add custom metrics based on your needs. 

This easy-to-use analytics tool allows you to quickly analyze these reports without much effort. It has been used by more than 12,000 agencies and PR professionals in over 40 countries.  

2. Meltwater 

Meltwater allows you to track mentions, website traffic, sentiment, estimated potential reach, etc. to see the performance of your PR campaign. This tool also provides insights from across the website, social media and podcast for your inspiration to create new PR campaigns. 

This all-in-one solution for PR and social media measurement is used by more than 30,000 companies worldwide. It tracks over 300,000 new online sources, including YouTube, Instagram, Twitter, Facebook, review sites, forums and blogs.  

With nearly 20 years of data analysis experience, this tool allows you to easily create exportable, accurate dashboards for media coverage and marketing reports.    

3. Comprehensive  

This C-suite support tool combines industry-leading data science and best-of-breed PR workflow tools to deliver these capabilities

- Monitoring: Identify news and media coverage related to your brand across global media. 

- Measurement: Measure the performance of your campaigns in real time.  

- PR and Communications: Plan and manage both campaigns and media relationships. 

- Research and consulting: Develop effective strategies by discovering the drivers of communications and reputation success.  

4. Agility PR Solutions 

True to its name, this tool allows you to measure and amplify your PR activities with an easy-to-use and cloud-based media database. You can also use this solution to track who opened your emails and which links they clicked, making it easier for you to follow up.  

Easy to set up and use, the monitoring solution allows you to track and report on coverage to measure the impact of your PR efforts. Get curated briefs on coverage of your brand, industry and competitors with trusted sentiment. If you have unique measurement preferences, you can also customize the measurement. 

This gives you useful insights into what is working and what is not. You can then adjust your current campaign to make it better, or make the next campaign much better than the current one.  

5. Notified PR Platform 

This integrated PR software allows you to monitor media coverage and measure PR campaigns in one place. Notified provides real-time data to help you measure your PR performance and ROI across both earned and social media.  

You can get detailed PR performance metrics and insights to prove your business impact and calculate your ROI. Customized dashboards and reports let you measure media exposure, website traffic, social media, sentiment, competitor activity and more.  

With the above PR analytics tools, you can measure the performance of your PR campaigns and analyze the market to get more leads and create better campaigns in the future. Determine your needs before choosing an analytics tool to get the best one.