Bitget Announces Global Pivot to Universal Exchange (UEX) on 7th Anniversary

Bitget, a leading cryptocurrency exchange platform and Web3 company, announced a historic pivot on its seventh anniversary, officially transitioning from a centralized exchange (CEX) to the world’s first Universal Exchange (UEX).

This fundamental shift is defined by Bitget’s vision to seamlessly integrate centralized, decentralized, and traditional finance, offering unparalleled interoperability across crypto and real-world tokenized assets. The UEX platform is engineered to provide instant access to all on-chain assets, AI-driven trading tools, and a secure, enhanced infrastructure for managing, growing, and transferring wealth without barriers.

“We’re shifting towards providing easier access and clean integration of emerging finance into our daily lives,” said Gracy Chen, Bitget CEO. “As the first UEX, Bitget is bound to lead this transition with tools and products that meet both current and future demands of users worldwide.”

The UEX announcement culminates seven years of consistent growth, highlighted by the company’s anniversary theme, #GearUpTo7. Inspired by the concept of motorcycle champions who “break conventions, as if shifting into a seventh gear that doesn’t really exist,” Chen noted that this mindset is the foundation of the platform’s new strategic direction. “Only by breaking conventions can we move forward at full speed,” she added.

Global Impact and Milestones

The commitment to universal access is reflected in Bitget's key initiatives and product development over the past year.

Bitget continued its focus on inclusivity through its educational charity projects, Blockchain4Youth and Blockchain4Her. These initiatives have positively impacted over 15,000 youngsters and collaborated with around 60 universities globally. This effort is strengthened by Bitget's commitment with UNICEF to educate 1 million people on blockchain technology by 2027.

Bitget also demonstrated its technical leadership with progressive milestones, including the introduction of GetAgent, the world’s first all-in-one AI crypto trading assistant. Furthermore, the recent launch of the Bitget Wallet Card in specific Asia-Pacific markets, such as the Philippines, makes crypto spendable in daily life by connecting self-custodied digital assets directly to Mastercard and Visa.

To mark the anniversary, Bitget hosted global celebratory events, including the #GearUpTo7 Sprint Challenge with a $400,000 USDT prize pool, global motorcycle parades, and the inaugural Smart Awards to recognize outstanding traders. The celebration was amplified by an energetic anniversary anthem from crypto music influencer Lil Bubble and a TopGear afterparty.

Bitget’s global brand presence has been significantly extended through high-profile collaborations with football icon Lionel Messi, Italian professional football club Juventus FC, sports league LaLiga, and the UNTOLD music festival, connecting the company with mainstream audiences and global cultural trends, paving the way for the UEX future.

With its shift to a Universal Exchange, Bitget is focused on long-term frameworks that connect users, assets, and markets, setting new standards for security, accessibility, and innovation in the cryptospace and beyond.