Interesting Images That Must Be in A Press Release

As you already know, press releases must contain interesting information. In addition to the substance of information that must be concise, clear, complete, and easy to understand, there are also other aspects that need to be considered.

Another thing that needs to be considered in a press release is an image that is interesting, relevant, and able to convey the meaning of the press release well. Therefore, it is interesting to discuss what images are interesting and should be included in a press release.

Images have their own characteristics. Even their beauty is sometimes subjective. But the most basic and important thing that must be in the image is its relevance to the news. In that regard, see the following review in full.

Interesting and Mandatory Images in Press Release

Images are an important component in presenting press releases. Interesting and mandatory images in press releases have certain criteria that must be considered. To understand it further, see the following review:

1. New and Unpublished

The first thing related to images in press releases that need to be considered is related to their novelty and authenticity. New images characterize a press release and will attract readers.

If you want to use an existing image, make sure the image is personally owned or only used as a sweetener for the main image. However, try to use new images so that the press release is refreshing and pleasant to look at. This is important as an added value to the uniqueness of a press release because it does not present repetitive content.

2. Pay Attention to Copyright

The next provision related to images that must be considered in press releases is related to copyright. This copyright is related to the law. Avoid using other people's images without permission because it will end up being sued.

To avoid copyright, use photos that belong to the company. For example, product photos, photos of models hired by the company, company photos and so on. However, it should also be noted that each photo must be relevant to the news being conveyed. 

3. High Quality and Sharp Images

The next thing that must be considered in a Press Release is an attractive and sharp image. Sharp images give the impression that the company is serious in making press releases.

4. Relevant to the Information Contained

The fourth provision related to images in press releases is to ensure their relevance. Images can be one of the options in conveying information and making it easy for readers to understand. Therefore, the relationship between images and complete information will greatly help readers in understanding the text in the press release.

5. Avoid File Attachment

Although images have their own attraction for readers in a press release, it does not mean that attaching large files and large sizes will make readers curious. Also, avoid images in emails, especially large files. The reason is, besides having to wait a long time, this process is also boring.

Simply provide the image on the press release as best as possible and as simple as possible. The reason is that the important point is that the image is easy to understand and attracts readers.

6. Summarize with Images

The power of images is as a means of facilitating reader understanding. However, images can also summarize the meaning and message in the press release to the reader quickly.

7. Use Images that Characterize

If you've just started incorporating images into your press releases, then make sure they become the hallmark of your next press release. Content with consistent templates, styles and photos can make it easier for readers to understand the source of the press release.

This is important as a special characteristic of a company when the press release is reshared by other users. In addition, special characteristics are also an added value for the company and facilitate the company's connection with its readers.

These are some of the provisions related to attractive images and must be in the press release. The brain will more easily capture information with images. That's why images are important. Hopefully the above explanation can be easily understood so that it can make a complete press release with the appropriate image.