From August 22 to 24, 2025, the third edition of the international POP TOY SHOW (PTS) will take place at Marina Bay Sands Expo and Convention Centre in Singapore. As an important part of the “Beijing × Singapore POP TOY SHOW Dual-City Plan,” this year’s exhibition has attracted hundreds of well-known designer toy artists and manufacturers, promising a creative and artistic industry event for toy lovers around the world. Chinese original designer toy brand Heyone will present brand-new limited-edition products from its popular IPs, OZAI&nbsp;and MIMI, at this exhibition. With its distinctive design style and strong market appeal, Heyone has become one of the most anticipated Chinese designer toy brands at this year’s show.

Heyone was founded in 2022, focusing on creating street culture and sharing pure playfulness. The brand has already developed an IP matrix led by “OZAI” and “MIMI,” which are favored by Gen Z consumers both at home and abroad. As a “resident guest” at PTS Singapore, Heyone has participated in the event for three consecutive years and achieved outstanding results. Looking back at previous editions, the brand has repeatedly debuted bestselling new products, and the long lines in front of its booth have become a symbolic scene of the exhibition. At PTS 2024, Heyone’s immersive booth themed “Bamboo Grove Encounter” left a lasting impression, while limited-edition products such as “OZAI-Count&nbsp;Your&nbsp;Blessings” and “MIMI-Panda ” received widespread acclaim.

“Singapore is a strategic hub in the Southeast Asian market with enormous potential. We have always regarded the PTS exhibition as an important platform and are committed to presenting the most creative new designer toys to our fans. At the same time, by directly interacting with consumers, we gain valuable feedback to continuously improve our product strategy,” said a Heyone brand representative.

According to reports, at this year’s exhibition, Heyone will present a themed booth titled “Heart-signal in Singapore,” cleverly combining Nanyang architectural styles with rainbow color tones to create an immersive space named “A Rainbow-Colored Nanyang Dream.” The brand will showcase several new products, including limited-edition figurines such as&nbsp;“OZAl-Resonance Seeker ” and “MlMl-Scent of a Memory” as well as a new series of blind boxes like “OZAI-The&nbsp;Hooded&nbsp;Adventures ” Among them, the “OZAl-Resonance Seeker” has become the most eye-catching collectible at the booth thanks to its unique magnetic attraction design and glossy finish. One young fan from Singapore commented, “Heyone’s products always perfectly combine creativity and quality. I hope I can successfully get the limited-edition figures at the PTS show.”

In addition to product displays and sales, Heyone’s booth will also feature a series of giveaway activities, such as “Input OZAI‘s Secret Code” and “Catch MIMI’s Romantic Signal,” offering premium merchandise from its IP lineup. “We have always regarded fans as co-creators of the brand. We welcome friends from Singapore and around the world to visit the Heyone booth, experience our products, and share your thoughts! Whether it’s emotional resonance or suggestions for improvement, we look forward to face-to-face communication and aim to provide every fan with the best exhibition experience,” said the Heyone brand representative.

Since its founding, Heyone has consistently appeared at top Southeast Asian toy exhibitions such as TTE and PTS, and held multiple creative pop-up events, receiving enthusiastic responses from local fans. In recent years, the brand has accelerated its global expansion, making appearances in Paris, Singapore, Seoul, and Bangkok, and its original, ingenious designs have earned the admiration of designer toy enthusiasts worldwide. Heyone’s return to PTS, with an impressive lineup of exclusive new products, showcases its firm commitment to deepening its presence in Singapore and the Southeast Asian market. Its performance at the event is highly anticipated.

Heyone Official Global Website: <a href="https://heyoneglobal.com/?utm&nbsp;source=referral&amp;utm&nbsp;medium=&nbsp;PTS_SINGAPORE_2025">https://heyoneglobal.com/?utm&nbsp;source=referral&amp;utm&nbsp;medium=&nbsp;PTS_SINGAPORE_2025</a>&nbsp;

From August 22 to 24, 2025, the third edition of the international POP TOY SHOW (PTS) will take place at Marina Bay Sands Expo and Convention Centre in Singapore. As an important part of the “Beijing × Singapore POP TOY SHOW Dual-City Plan,” this year’s exhibition has attracted hundreds of well-known designer toy artists and manufacturers, promising a creative and artistic industry event for toy lovers around the world. Chinese original designer toy brand Heyone will present brand-new limited-edition products from its popular IPs, OZAI&nbsp;and MIMI, at this exhibition. With its distinctive design style and strong market appeal, Heyone has become one of the most anticipated Chinese designer toy brands at this year’s show.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/c44ceaba-a4e7-4179-a0cb-9bd858a06700/public" alt="Image" />Heyone was founded in 2022, focusing on creating street culture and sharing pure playfulness. The brand has already developed an IP matrix led by “OZAI” and “MIMI,” which are favored by Gen Z consumers both at home and abroad. As a “resident guest” at PTS Singapore, Heyone has participated in the event for three consecutive years and achieved outstanding results. Looking back at previous editions, the brand has repeatedly debuted bestselling new products, and the long lines in front of its booth have become a symbolic scene of the exhibition. At PTS 2024, Heyone’s immersive booth themed “Bamboo Grove Encounter” left a lasting impression, while limited-edition products such as “OZAI-Count&nbsp;Your&nbsp;Blessings” and “MIMI-Panda ” received widespread acclaim.“Singapore is a strategic hub in the Southeast Asian market with enormous potential. We have always regarded the PTS exhibition as an important platform and are committed to presenting the most creative new designer toys to our fans. At the same time, by directly interacting with consumers, we gain valuable feedback to continuously improve our product strategy,” said a Heyone brand representative.According to reports, at this year’s exhibition, Heyone will present a themed booth titled “Heart-signal in Singapore,” cleverly combining Nanyang architectural styles with rainbow color tones to create an immersive space named “A Rainbow-Colored Nanyang Dream.” The brand will showcase several new products, including limited-edition figurines such as&nbsp;“OZAl-Resonance Seeker ” and “MlMl-Scent of a Memory” as well as a new series of blind boxes like “OZAI-The&nbsp;Hooded&nbsp;Adventures ” Among them, the “OZAl-Resonance Seeker” has become the most eye-catching collectible at the booth thanks to its unique magnetic attraction design and glossy finish. One young fan from Singapore commented, “Heyone’s products always perfectly combine creativity and quality. I hope I can successfully get the limited-edition figures at the PTS show.”<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/a3b6d018-6fd0-405f-7567-076b13e6a200/public" alt="Image" />In addition to product displays and sales, Heyone’s booth will also feature a series of giveaway activities, such as “Input OZAI‘s Secret Code” and “Catch MIMI’s Romantic Signal,” offering premium merchandise from its IP lineup. “We have always regarded fans as co-creators of the brand. We welcome friends from Singapore and around the world to visit the Heyone booth, experience our products, and share your thoughts! Whether it’s emotional resonance or suggestions for improvement, we look forward to face-to-face communication and aim to provide every fan with the best exhibition experience,” said the Heyone brand representative.Since its founding, Heyone has consistently appeared at top Southeast Asian toy exhibitions such as TTE and PTS, and held multiple creative pop-up events, receiving enthusiastic responses from local fans. In recent years, the brand has accelerated its global expansion, making appearances in Paris, Singapore, Seoul, and Bangkok, and its original, ingenious designs have earned the admiration of designer toy enthusiasts worldwide. Heyone’s return to PTS, with an impressive lineup of exclusive new products, showcases its firm commitment to deepening its presence in Singapore and the Southeast Asian market. Its performance at the event is highly anticipated.Heyone Official Global Website: <a href="https://heyoneglobal.com/?utm&nbsp;source=referral&amp;utm&nbsp;medium=&nbsp;PTS_SINGAPORE_2025">https://heyoneglobal.com/?utm&nbsp;source=referral&amp;utm&nbsp;medium=&nbsp;PTS_SINGAPORE_2025</a>&nbsp;

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Heyone Debuts Limited-Edition Collectibles Globally at PTS Singapore, Drawing Widespread Attention

SINGAPORE,&nbsp;March 31, 2023- The Board of Directors of Toys"R"Us Asia (Holding) Limited, ("Toys"R"Us Asia"), the leading retailer of toy and baby products in ten markets across&nbsp;Asia, today announced the appointment of&nbsp;Leo Tsoi&nbsp;to the role of Chief Executive Officer and member of the Board, effective&nbsp;April 1, 2023. &nbsp;

Mr. Tsoi brings to the role more than 27 years of consumer retail experience and business leadership in large multi-national brands across&nbsp;Asia. Most recently, Leo served as Chief Executive Officer of Starbucks China where he also served as a member of the Starbucks Global Executive Leadership Team.&nbsp; Prior to that, Leo held a series of senior roles at Starbucks China including President of Retail, COO, CMO and VP of Store Development &amp; Design, where he played a crucial role in the company's growth and transformation. Prior to joining Starbucks, Mr. Tsoi held senior positions in iconic international companies, Pepsico and Procter &amp; Gamble, in Greater China.&nbsp;

"Following an extensive global search, we're thrilled to welcome&nbsp;Leo Tsoi&nbsp;to Toys"R"Us Asia as our new CEO," said&nbsp;Drew M. Nuland, Chairman, Toys"R"Us Asia. "Over the course of his career, Leo has distinguished himself as a bold innovator and inspiring leader who has led rapid growth over a diverse range of product portfolios. He has a proven track record not only in operational efficiency, digital transformation and brand management, but also in engaging customers throughout the region."

"I'm honoured to take on this leadership role with Toys"R"Us Asia, a dynamic and respected retail brand with a strong vision to fuel the imagination of children and inspire their development through play," said&nbsp;Leo Tsoi, incoming Chief Executive Officer of Toys"R"Us Asia. "I look forward to working with the dedicated teams in our markets to serve our communities across&nbsp;Asia&nbsp;through an elevated customer experience and with meaningful innovations to capture the tremendous growth opportunities ahead."

Mr. Tsoi assumes the helm of Toys"R"Us Asia from Interim CEO&nbsp;Pieter Schats, who will remain a member of the Board.

"As Toys"R"Us Asia continues to elevate the customer experience in-store and online and build more personalized relationships with kids and families, we're confident that Leo's proven leadership skills, extensive consumer knowledge and unwavering focus on people will enable our teams to accelerate growth throughout the region," added Mr. Nuland.

About Toys"R"Us Asia (Holding) Limited

For nearly 40 years, Toys"R"Us Asia has been the trusted destination for the best toys, games, sports equipment and learning supplies for kids and toddlers and everything new parents need for their babies.

Headquartered in&nbsp;Hong Kong, Toys"R"Us Asia operates approximately 470 stores across&nbsp;Asia, including mainland&nbsp;China,&nbsp;Japan,&nbsp;Malaysia,&nbsp;Hong Kong,&nbsp;Singapore,&nbsp;Taiwan,&nbsp;Thailand&nbsp;and&nbsp;Brunei&nbsp;– and licenses more than 85 stores in&nbsp;the Philippines&nbsp;and&nbsp;Macau. The company also operates across leading Asian eCommerce platforms as well as its own online stores in each market (<a href="http://www.toysrus.com.sg/" target="_blank" rel="nofollow">www.toysrus.com.sg</a>). &nbsp;

Toys"R"Us and Babies"R"Us offer a carefully curated range of quality local and international brands, innovative and exclusive products, engaging loyalty programs and an interactive experience in-store and online that inspire learning at every stage of a child's development.&nbsp;&nbsp;Toys"R"Us Asia – Fueling Imagination

Toys"R"Us Asia (Holding) Limited is an independent legal entity that operates separately from all other Toys"R"Us current or former operating companies around the world.

<h1>Toys"R"Us Asia (Holding) Limited appoints Leo Tsoi as new CEO</h1>SINGAPORE,&nbsp;March 31, 2023- The Board of Directors of Toys"R"Us Asia (Holding) Limited, ("Toys"R"Us Asia"), the leading retailer of toy and baby products in ten markets across&nbsp;Asia, today announced the appointment of&nbsp;Leo Tsoi&nbsp;to the role of Chief Executive Officer and member of the Board, effective&nbsp;April 1, 2023. &nbsp;Mr. Tsoi brings to the role more than 27 years of consumer retail experience and business leadership in large multi-national brands across&nbsp;Asia. Most recently, Leo served as Chief Executive Officer of Starbucks China where he also served as a member of the Starbucks Global Executive Leadership Team.&nbsp; Prior to that, Leo held a series of senior roles at Starbucks China including President of Retail, COO, CMO and VP of Store Development &amp; Design, where he played a crucial role in the company's growth and transformation. Prior to joining Starbucks, Mr. Tsoi held senior positions in iconic international companies, Pepsico and Procter &amp; Gamble, in Greater China.&nbsp;"Following an extensive global search, we're thrilled to welcome&nbsp;Leo Tsoi&nbsp;to Toys"R"Us Asia as our new CEO," said&nbsp;Drew M. Nuland, Chairman, Toys"R"Us Asia. "Over the course of his career, Leo has distinguished himself as a bold innovator and inspiring leader who has led rapid growth over a diverse range of product portfolios. He has a proven track record not only in operational efficiency, digital transformation and brand management, but also in engaging customers throughout the region.""I'm honoured to take on this leadership role with Toys"R"Us Asia, a dynamic and respected retail brand with a strong vision to fuel the imagination of children and inspire their development through play," said&nbsp;Leo Tsoi, incoming Chief Executive Officer of Toys"R"Us Asia. "I look forward to working with the dedicated teams in our markets to serve our communities across&nbsp;Asia&nbsp;through an elevated customer experience and with meaningful innovations to capture the tremendous growth opportunities ahead."Mr. Tsoi assumes the helm of Toys"R"Us Asia from Interim CEO&nbsp;Pieter Schats, who will remain a member of the Board."As Toys"R"Us Asia continues to elevate the customer experience in-store and online and build more personalized relationships with kids and families, we're confident that Leo's proven leadership skills, extensive consumer knowledge and unwavering focus on people will enable our teams to accelerate growth throughout the region," added Mr. Nuland.About Toys"R"Us Asia (Holding) LimitedFor nearly 40 years, Toys"R"Us Asia has been the trusted destination for the best toys, games, sports equipment and learning supplies for kids and toddlers and everything new parents need for their babies.Headquartered in&nbsp;Hong Kong, Toys"R"Us Asia operates approximately 470 stores across&nbsp;Asia, including mainland&nbsp;China,&nbsp;Japan,&nbsp;Malaysia,&nbsp;Hong Kong,&nbsp;Singapore,&nbsp;Taiwan,&nbsp;Thailand&nbsp;and&nbsp;Brunei&nbsp;– and licenses more than 85 stores in&nbsp;the Philippines&nbsp;and&nbsp;Macau. The company also operates across leading Asian eCommerce platforms as well as its own online stores in each market (<a href="http://www.toysrus.com.sg/" target="_blank" rel="nofollow">www.toysrus.com.sg</a>). &nbsp;Toys"R"Us and Babies"R"Us offer a carefully curated range of quality local and international brands, innovative and exclusive products, engaging loyalty programs and an interactive experience in-store and online that inspire learning at every stage of a child's development.&nbsp;&nbsp;Toys"R"Us Asia – Fueling ImaginationToys"R"Us Asia (Holding) Limited is an independent legal entity that operates separately from all other Toys"R"Us current or former operating companies around the world.Source: Toys"R"Us Asia