VRITIMES
TH
Raise It With Press Release
TechnologyCommerce / LifestyleFood / BeverageEducationReal Estate / Architecture
เผยแพร่ขั้นต่ำ 5 สื่อ เริ่มต้นเพียง 990 บาท 495 บาท, หากสนใจ
เริ่มต้นใช้งานตอนนี้ >>
press release

/ 7 Content Creation Trends to Watch in 2024

7 Content Creation Trends to Watch in 2024

PR College by VRITIMES
preview

In a few days we will enter the year 2024. In this upcoming new year, there are some content creation trends that need to be followed. 

Content marketing has always evolved rapidly, resulting in new trends every year or sometimes even every month. Therefore, marketers need to keep an eye on current trends and follow them.  

7 Content Creation Trends to Watch in 2024 

Here are some content creation trends that are predicted to drive engagement in 2024.    

1. Video Content

Since the advent of TikTok and Instagram Reels, the trend of social media content has shifted from photos and designs to short videos. This is also supported by various easy-to-use video editing apps such as CapCut and InShot. 

In 2024, this type of content will continue to dominate. Unlike photography and design, video shows the process of consuming a product, whether it is a gadget, food, hotel (staycation) or other niches. Therefore, video content is expected to gain more engagement. 

2. Green Content

As global warming worsens, environmental concerns are taking center stage everywhere. Therefore, green content (about environmental sustainability) will stand out and allow brands to connect with eco-conscious audiences. 

3. Podcast

Podcasts can be used to build relationships with audiences and increase brand visibility. According to Demandsage, the number of podcast listeners is growing and is expected to reach 504.9 million by the end of 2024. 

It is recommended to broadcast live podcasts as video (live streaming) so that you can interact with your audience in real time. Recently, educational+entertainment (edutainment) content is gaining prominence because it is entertaining yet informative. Therefore, you should create edutainment content in podcast form.   

4. AI Generated Content   

Since the launch of ChatGPT in November 2022, many brands and content creators have taken advantage of artificial intelligence (AI).   

There are many AI tools that can be used to create content plans, simple designs, illustrations, and even videos. Even if you can't use AI to create the entire content and still need to review or modify some elements, at least AI can help simplify the content creation process. 

5. Augmented Reality

The development of digitalization is very fast. Augmented Reality (AR) has blurred the lines between the physical and digital worlds. In 2024, people will expect more immersive AR experiences, especially for real estate content. This helps the audience to understand the product. 

6. Ephemeral Content  

Ephemeral content, such as Instagram Story, will continue to engage audiences. Its temporary nature creates a sense of urgency, which ultimately drives user curiosity and engagement.   

7. Long-form Content  

Long-form content will continue to be relevant, and even critical, for providing in-depth information on complex topics. There are many businesses (such as: real estate, media, financial technology, etc.) that need comprehensive blog posts to establish their authority. 

In addition, other businesses (such as F&B and beauty) need to publish press releases a few times to create awareness and promote their events.  

These are 7 content creation trends that will gain prominence in 2024. However, remember that observing and following the trends does not mean losing your brand identity. So choose the trends you want to follow wisely. 


Categories
Advertising / Promotion / PR

Other Press Release
Advertising / Promotion / PR
The Marketing Mix Evolution from 4Ps to 7Ps Element
PR College by VRITIMES
May 13, 2024

Advertising / Promotion / PR
The Difference of Marketing Funnel for B2C vs B2B Business

Advertising / Promotion / PR
The 7Ps of Marketing Mix, A Shortcut to Define The Right Strategy

Advertising / Promotion / PR
Marketing Funnel : Definition, Stages, and Examples

Advertising / Promotion / PR
How to Optimize Marketing Funnel and Measure Its Effectiveness?

Advertising / Promotion / PR
How the Marketing Funnel Works on the Customer Journey?

Advertising / Promotion / PR
From 4Ps to 7Ps: Towards an Integrated Marketing Mix

Advertising / Promotion / PR
Marketing Mix & The 7 P’s Of Marketing

Advertising / Promotion / PR
Marketing Mix: The 4 Ps of Marketing and How to Use Them

Advertising / Promotion / PR
Digital Marketing Overview: Types, Challenges & Required Skills

Advertising / Promotion / PR
DIGITAL MARKETING AS A MARKETING STRATEGY: BENEFITS OF USING DIGITAL MEDIA AND ITS ADVANTAGES

Advertising / Promotion / PR
Understanding, Types, Benefits and Strategies of Social Media Marketing

Advertising / Promotion / PR
Public Relations is A Must, Why and How?

Advertising / Promotion / PR
Press Release : Definition, Format, Objectives, and Types

Advertising / Promotion / PR
Online Marketing 101: Everything You Need to Know

Advertising / Promotion / PR
Sales Marketing Staff Skills and Job Description

Advertising / Promotion / PR
What is A Press Release and How to Publish It?

Advertising / Promotion / PR
What is Network Marketing and How does It Work?

Advertising / Promotion / PR
Public Relations Officer Qualification and Job Description

Advertising / Promotion / PR
Press Release Structure for Beginners

Advertising / Promotion / PR
12 Tips to Write a Press Release that Compels the Audience

Advertising / Promotion / PR
Simple Content Marketing Strategy Guide for Beginners

Advertising / Promotion / PR
13 Top Marketing KPIs to Track Your Campaign’s Success

Advertising / Promotion / PR
Mastering TikTok: 7 Crucial Tips to Launch Your Company's Presence and Popularity

Advertising / Promotion / PR
7 Easy Steps to Create a Social Media Marketing Strategy

Advertising / Promotion / PR
Kickstarting Digital Promotions, Get to Know The Key Tools and Paths for Digital Marketing Beginners

Advertising / Promotion / PR
Simple Steps to Monitor and Boost Your Press Release's Progress and Traffic

Advertising / Promotion / PR
Unlocking the Marketing Wizardry behind Indonesia's Soaring Cosmetics Industry

Advertising / Promotion / PR
Why K-Pop Stars Dominate Brand Endorsements: Decoding Their Marketing Appeal

Advertising / Promotion / PR
Top 6 Marketing and Advertising Strategies Expected to Dominate 2024

Advertising / Promotion / PR
Pioneering Success Through Press Releases? Evade These 5 Errors to Refine Your Marketing Tactics

Advertising / Promotion / PR
5 Top Influencer Marketing Trends in 2024, Don't Miss It!

Advertising / Promotion / PR
การสร้างข่าวประชาสัมพันธ์สำหรับธุรกิจขนาดเล็กและ Startups: Tips and Tricks

Advertising / Promotion / PR
B2B Marketing Strategy

Advertising / Promotion / PR
Effective Strategy to Write Press Release for Automotive Industry

Advertising / Promotion / PR
How to Determine a Marketing Target?

Advertising / Promotion / PR
The Importance of Press Release Report for Brand

Advertising / Promotion / PR
Short, Snappy, and Shareable: Crafting Social Media-Ready Press Releases For Gen Z

Advertising / Promotion / PR
Remote PR Mastery: Navigating Effective PR Campaigns in A Remote Work Setting

Advertising / Promotion / PR
Remote PR Mastery: Navigating Effective PR Campaigns in A Remote Work Setting

Advertising / Promotion / PR
5 Ways Press Release Can Boost the Brand Awareness

Advertising / Promotion / PR
8 Public Relations Tactics for Small Businesses

Advertising / Promotion / PR
10 SEO Techniques for PR

Advertising / Promotion / PR
How to Plan a PR Event?

Advertising / Promotion / PR
Breaking Language Barriers: Crafting Multilingual Press Releases for Your Global Audienc

Advertising / Promotion / PR
Effective Strategies for Crafting Press Releases to Support Charitable and Social Campaigns

Advertising / Promotion / PR
CLEVER TRICKS TO MAKE YOUR PRESS RELEASE GO VIRAL ON SOCIAL MEDIA BY OPTIMIZING HASHTAGS

Advertising / Promotion / PR
Redefining Influencers in PR: Collaborating with Micro-Influencers to Spread Your Message

Advertising / Promotion / PR
Wise Handling of Negative Social Media Reviews, Turning Criticism into Opportunities

PR College by VRITIMES
URL
https://www.vritimes.com
Industry
Technology
Weekly Release Ranking
Sep 23, 2024 2024
สถานทูตเนเธอร์แลนด์ ขอเชิญเข้าร่วมงานสัมมนา Thai-Dutch Alternative Protein ในหัวข้อ “โปรตีนทางเลือกในประเทศไทยและความมั่นคงทางอาหารในอนาคต”
VNU Asia Pacific
VRITIMES Video
vritimes na euvritimes jpFree consultationManual Ebook ThailandPR College