These days, press releases are a very useful tool for reaching a larger audience, marketing goods and services, and sharing information. But creating impactful press releases is only one aspect of the game; you also need to know how to track and boost the traffic and impact your releases create.

Boost the Exposure of Your Press Release

1. Plan an Effective Distribution Strategy

If a press release is not distributed correctly, it won't make much of an impression. If your target audience is online, think about using a press release distribution service.

2. Use Relevant Keywords

Make your press release more optimized by using pertinent keywords. This will help search engines find your press release more easily, increasing the chances of getting organic traffic.

3. Take advantage of Social Media

Post your press release on social media and share the press release link on various social media channels to reach a larger audience and increase traffic.

Monitoring the Impact of Your Press Releases

1. Use Analytical Tools

Use the analytical tools that are available to you to keep an eye on the traffic that your press releases are generating. You can use the following tools to track the effectiveness of your press releases:

a. Google Analytics:

- Measuring website traffic generated by your press releases.

- Provides insight into traffic origins, user behavior, and conversions.

b. SEMrush:

- Analyzes the performance of keywords used in press releases.

- Provides information about your website's visibility in search engines.

c. PR Newswire:

- A press release distribution platform that provides online distribution services to various media and news websites.

- Helps in reaching a wider audience and increasing visibility.

d. Meltwater:

- Media monitoring tools that monitor media coverage, filter crises, and provide insight into how news is distributed and received by the public.

e. BuzzSumo:

- Track the performances of your and competitors' content on social media.

- Provides analysis of what content is most effective in capturing audience attention.

f. Hootsuite:

- A social media management tool that helps organize and schedule posts on various social media platforms.

- Helps in expanding the reach of your press releases on social platforms.

g. Ahrefs:

- SEO tools that help analyze keyword performance, backlinks and traffic.

- Provides insights to increase visibility in search engines.

h. HARO (Help a Reporter Out):

- A platform that allows you the opportunity to become a source of information for journalists.

- Helps increase your visibility and credibility as a recognized source in the media.

i. Bitly:

- A URL shortening tool that allows you to track the number of clicks and monitor the traffic generated by your press release link.

j. Mailchimp:

- Allows you to create and send news bulletins to your customers or audience, helping in expanding the reach of press releases.

Remember to keep an eye on the quantity of visitors, duration of time spent on the page, sources of traffic, and conversions brought about by the press release.

2. Review Your Objectives

Prior to releasing the press release, compare the outcomes with the objectives you established. Does the amount of traffic generated meet expectations? Can the press release be blamed for an increase in sales or engagement?

3. Assess the Success of Your Approach

Review your distribution plan. Are the channels you use effective? Are the keywords you select appropriate for your target market? You can modify your approach with evaluation to make it more successful going forward.

Keep in mind that significant results may not happen overnight. Using press releases as a promotional tool that works overtime requires consistency and persistence in monitoring, assessing, and refining your approach.