VRITIMES
TH
Raise It With Press Release
TechnologyCommerce / LifestyleFood / BeverageEducationReal Estate / Architecture
เผยแพร่ขั้นต่ำ 5 สื่อ เริ่มต้นเพียง 990 บาท 495 บาท, หากสนใจ
เริ่มต้นใช้งานตอนนี้ >>
press release

/ 12 Tips to Write a Press Release that Compels the Audience

12 Tips to Write a Press Release that Compels the Audience

PR College by VRITIMES
preview

A well-targeted press release can take your business to the next level. That is why you need to know tips on how to write a press release that gets noticed by journalists and convinces the audience.  

A press release itself is a document that tells a newsworthy story about your brand. Press releases are usually published to inform the public about:

- The launch of a new product or service, 

- An event, 

- Winning an award,

- New partnership,

- New investment needed, 

- Business rebranding. 

12 Tips for Writing a Press Release 

Here are 12 simple steps to writing a compelling press release: 

1. Write the Release Date 

In the subject line of the email, include the date you want your release to be published. If it needs to be published immediately, you can simply write 'FOR IMMEDIATE RELEASE'. 

2. Add Contact Information 

Tell journalists how and who to contact about this release. This will allow them to quickly find out more about your release if needed. 

Include a name, phone number and email address. You can also include your company's website and social media handles.   

3. Find a Newsworthy Angle

Press release is a storytelling process. Angle is the foundation of storytelling. Without the right angle, you cannot write a compelling press release. Make sure you use an interesting angle to write the story.     

For example, say your restaurant is looking for new capital to fund the expansion of new locations. Instead of focusing on the search for capital, tell the audience more about the reason for the expansion. 

This will engage the audience as well as potential investors because they need to know the purpose of the new capital.     

Keep the new capital in the headline, but do not leave out the expansion. Here is an example headline: XXX Restaurant Raises Capital to Fund Expansion to YYY and ZZZ City. Then, in the first paragraph, you can tell the audience about the new locations. 

4. Craft a Captivating Headline   

Clearly communicate the main value of your story to grab the audience's attention. It must be something useful and important. Remember that the headline must also be catchy and understandable. So avoid using poetic words, even if they are beautiful. 

If you need inspiration, take a look at some similar news published by top media. Like the top ones, they must have had a catchy headline.   

5. Write the Most Important Information First 

Include the essential information in the first paragraph. It should include the 5 Ws as shown below:

- What is (will be) happening?

- Who is (was) involved?

- Where is (was) the place?

- When will it happen (has it happened)?

- Why is it important? 

6. Give More Context  

In the next paragraphs, include other important details about the story. You can also follow up with research details, testimonials, statistics, etc. to be more convincing. 

Keep it simple and straightforward. To keep readers interested, a press release should be no longer than 300-400 words.   

7. Be Honest 

It may sound cliché, but you really need to be honest while writing a press release. If your customers find out about your lies in the future, they will stop using your product or service. Journalists will not believe your words. 

8. Include a Relevant Quote 

If possible, include a bold, relevant and purposeful quote from a key person in your company, such as the CEO, founder and manager. This will add color to your release. 

9. Add Visuals

Good visualization is essential in this digital age. So adding relevant and high resolution images and/or videos can keep the audience interested in reading your release and gain their trust, especially if it is about a new product.       

10. Do Not Use Industry Jargon  

Even though industry jargon may sound cool, the audience, which is mostly average people, may not understand it. So after writing the release, check and remove any industry jargon. 

11. Add a Powerful CTA

In the last paragraph, add a powerful call-to-action (CTA) to lead the audience to the next step. If you want the audience to buy your product, avoid using the word "through. Instead, use the word "get. 

For example: Get this portable vacuum cleaner online at your favorite marketplace @xxxyyyy and free yourself from cleaning.      

12. End with a Boilerplate   

A boilerplate is similar to an 'about us' page on a website. It is a summary of your company. So tell what your company does and what your goals are in the industry.  

Final Words 

Follow the tips above to write a press release that will get noticed by journalists and engage your audience. If you are not sure how to send it to the journalists, ask a press release distributor like Vritimes to help you.  


Categories
Advertising / Promotion / PR

Other Press Release
Advertising / Promotion / PR
The Marketing Mix Evolution from 4Ps to 7Ps Element
PR College by VRITIMES
May 13, 2024

Advertising / Promotion / PR
The Difference of Marketing Funnel for B2C vs B2B Business

Advertising / Promotion / PR
The 7Ps of Marketing Mix, A Shortcut to Define The Right Strategy

Advertising / Promotion / PR
Marketing Funnel : Definition, Stages, and Examples

Advertising / Promotion / PR
How to Optimize Marketing Funnel and Measure Its Effectiveness?

Advertising / Promotion / PR
How the Marketing Funnel Works on the Customer Journey?

Advertising / Promotion / PR
From 4Ps to 7Ps: Towards an Integrated Marketing Mix

Advertising / Promotion / PR
Marketing Mix & The 7 P’s Of Marketing

Advertising / Promotion / PR
Marketing Mix: The 4 Ps of Marketing and How to Use Them

Advertising / Promotion / PR
Digital Marketing Overview: Types, Challenges & Required Skills

Advertising / Promotion / PR
DIGITAL MARKETING AS A MARKETING STRATEGY: BENEFITS OF USING DIGITAL MEDIA AND ITS ADVANTAGES

Advertising / Promotion / PR
Understanding, Types, Benefits and Strategies of Social Media Marketing

Advertising / Promotion / PR
Public Relations is A Must, Why and How?

Advertising / Promotion / PR
Press Release : Definition, Format, Objectives, and Types

Advertising / Promotion / PR
Online Marketing 101: Everything You Need to Know

Advertising / Promotion / PR
Sales Marketing Staff Skills and Job Description

Advertising / Promotion / PR
What is A Press Release and How to Publish It?

Advertising / Promotion / PR
What is Network Marketing and How does It Work?

Advertising / Promotion / PR
Public Relations Officer Qualification and Job Description

Advertising / Promotion / PR
Press Release Structure for Beginners

Advertising / Promotion / PR
Simple Content Marketing Strategy Guide for Beginners

Advertising / Promotion / PR
13 Top Marketing KPIs to Track Your Campaign’s Success

Advertising / Promotion / PR
Mastering TikTok: 7 Crucial Tips to Launch Your Company's Presence and Popularity

Advertising / Promotion / PR
7 Easy Steps to Create a Social Media Marketing Strategy

Advertising / Promotion / PR
Kickstarting Digital Promotions, Get to Know The Key Tools and Paths for Digital Marketing Beginners

Advertising / Promotion / PR
Simple Steps to Monitor and Boost Your Press Release's Progress and Traffic

Advertising / Promotion / PR
Unlocking the Marketing Wizardry behind Indonesia's Soaring Cosmetics Industry

Advertising / Promotion / PR
Why K-Pop Stars Dominate Brand Endorsements: Decoding Their Marketing Appeal

Advertising / Promotion / PR
Top 6 Marketing and Advertising Strategies Expected to Dominate 2024

Advertising / Promotion / PR
Pioneering Success Through Press Releases? Evade These 5 Errors to Refine Your Marketing Tactics

Advertising / Promotion / PR
5 Top Influencer Marketing Trends in 2024, Don't Miss It!

Advertising / Promotion / PR
การสร้างข่าวประชาสัมพันธ์สำหรับธุรกิจขนาดเล็กและ Startups: Tips and Tricks

Advertising / Promotion / PR
7 Content Creation Trends to Watch in 2024

Advertising / Promotion / PR
B2B Marketing Strategy

Advertising / Promotion / PR
Effective Strategy to Write Press Release for Automotive Industry

Advertising / Promotion / PR
How to Determine a Marketing Target?

Advertising / Promotion / PR
The Importance of Press Release Report for Brand

Advertising / Promotion / PR
Short, Snappy, and Shareable: Crafting Social Media-Ready Press Releases For Gen Z

Advertising / Promotion / PR
Remote PR Mastery: Navigating Effective PR Campaigns in A Remote Work Setting

Advertising / Promotion / PR
Remote PR Mastery: Navigating Effective PR Campaigns in A Remote Work Setting

Advertising / Promotion / PR
5 Ways Press Release Can Boost the Brand Awareness

Advertising / Promotion / PR
8 Public Relations Tactics for Small Businesses

Advertising / Promotion / PR
10 SEO Techniques for PR

Advertising / Promotion / PR
How to Plan a PR Event?

Advertising / Promotion / PR
Breaking Language Barriers: Crafting Multilingual Press Releases for Your Global Audienc

Advertising / Promotion / PR
Effective Strategies for Crafting Press Releases to Support Charitable and Social Campaigns

Advertising / Promotion / PR
CLEVER TRICKS TO MAKE YOUR PRESS RELEASE GO VIRAL ON SOCIAL MEDIA BY OPTIMIZING HASHTAGS

Advertising / Promotion / PR
Redefining Influencers in PR: Collaborating with Micro-Influencers to Spread Your Message

Advertising / Promotion / PR
Wise Handling of Negative Social Media Reviews, Turning Criticism into Opportunities

PR College by VRITIMES
URL
https://www.vritimes.com
Industry
Technology
Weekly Release Ranking
Sep 27, 2024 2024
งานสัมมนาโปรตีนทางเลือกไทย-ดัตช์ 2567: โปรตีนทางเลือกในประเทศไทยและความมั่นคงทางอาหารในอนาคต
VNU Asia Pacific
VRITIMES Video
vritimes na euvritimes jpFree consultationManual Ebook ThailandPR College