How to Write A Press Release for Publication in the Media

A press release is a way to share news about a business on any subject. Press releases are also the most important element of public relations.

All businesses need the attention of the public to continue to grow well. Therefore, the news that is published must be worth reading and easy to understand even in just a few seconds.

Press releases can be information about new employees, employee recruitment, employee promotions, company achievements, and so on. This variety of information can be interesting for media readers if the way of writing is concise, informative, clear, and easy to understand.

To publish a press release in the media effectively, just follow some provisions to make the press release more interesting and precise. In this regard, here are a series of ways to write a press release to be published in the media.

How to Write a Press Release to Publish to the Media

How to make a press release that can be published in the media is very easy. There are basic things that must be considered in making the press release. Therefore, follow the steps below to understand it further.

1. Create a Short Draft

Make a few concise paragraphs that provide information related to the background of the business. Make sure the information is indeed safe information to publish.

2. Improve SEO or Search Engine Optimisation

The use of words by optimizing search engines or SEO is important. This can help improve the company's website so that it is easier for users to visit.

Search Engine Optimization or SEO is a technique used in website optimization, so it is recommended by search engines such as Google. This method makes anyone who accesses a keyword related to the company will see your company site at the very top so that it is chosen by other users.

3. Create a Business Perception

One way to write a press release to be published by the media is to provide information related to the business. Provide business information following how the company wants to be perceived by the wider community. 

4. Know When to Write a Press Release

Next, don't forget to know the right time to share it with the media. For example, make sure the press release is distributed in the morning or afternoon. If it is distributed at night, the number of readers will likely be less.

5. Use an Attractive Title

How to write a press release to be published in the next media is to write a title that attracts the attention of readers. The title must use the right diction so that readers can understand it in a matter of seconds.

6. Show the Company Figure

Another thing that needs to be considered in writing press releases for social media is to show the company figures concerned. For example, if there is an employee promotion, include a picture of the employee. But if it is general information, if needed, also include a photo of the CEO to make it more convincing and make the company known.

7. Include a Contactable Number

Next, don't forget to include a contact person so that readers can communicate with the company. It does not need to be a WhatsApp number, but it can be an Instagram account, official website, TikTok account, and so on.

8. Complete and Concise Information

The crucial thing about press releases is whether the company can present complete and concise information. Use the 5W +1H method, namely What, Why, Who, When, Where, and How. This method always succeeds in presenting complete and easy-to-understand information.

9. Set a Press Release Template

The next step is to set a press release template as important. The template becomes the hallmark of the company. Imagine if the public has memorized the company's template, then the information is immediately known where it comes from. This characteristic is the next attraction.

This is a complete explanation of how to make a press release that can be published to the media. Furthermore, it can be seen that the important thing related to publishing writing is the content of press releases and the selection of solid words and attractive designs. Hopefully, this writing can help in making press releases that can be published to the media.