RevComm Shares Strategies to Maintain Customer Retention in the Digital Era

Jakarta, May 2023 - SleekFlow and RevComm collaborated to host an Open House event on May 25, 2023. The event, held at Rumah Wijaya in South Jakarta, provided business owners and industry experts with the opportunity to network and share insights on strategies to maintain communication and consumer trust in the digital era.

At this event, Andy Gozali, Country Head of RevComm Indonesia, served as one of the panel speakers and shared his thoughts on the importance of customer retention.

"Retention is the new acquisition. Customer retention plays a crucial role in the long-term success of SaaS companies," said Andy Gozali, Country Head of RevComm Indonesia.

According to Andy, customer retention offers various benefits to the company, including a sustainable revenue stream, increased customer value, and referral promotion.

However, intense competition, changes in consumer behavior, and the complexity of gaining a deep understanding of customers pose challenges for SaaS companies in building brand loyalty and customer engagement. Especially in the post-pandemic period, there are changes in consumer behavior that tend to prioritize fast solutions, effective communication, and instant gratification.

Andy explained how RevComm has effectively addressed these challenges by investing in customer support and customer success to adapt brand strategies as an effective approach to adapting brand strategies to changes in customer behavior.

"In the face of changing customer behavior, investing in customer support and customer success can help retain existing customers. The goal is to make customers feel comfortable communicating with brands so that we can continue to provide the solutions they need," said Andy.

RevComm leverages Personalized Customer Experience technology to identify customer preferences and purchase behavior, so enabling the company to offer relevant and satisfying solutions. Additionally, to facilitate faster communication with customers, RevComm utilizes omnichannel technology to interact through various communication channels, including social media, email, calls, chats, and mobile applications, ensuring ongoing engagement with customers.

According to Andy, by providing exceptional service, customers will feel valued and considered important by SaaS companies. This can lead to reduced churn rates, increase customer retention, and strengthened brand loyalty.

To support business owners in delivering the best service to customers, RevComm has introduced MiiTel, an AI-based smart telephone system that provides data from conversations with customers. This data can be used to improve customer satisfaction through a more personalized approach.