WOMO Relaunches Affiliate and Creator Platform for Regulated Companies in the Philippines

WOMO recently announced the relaunch of its affiliate and influencer platform for regulated companies in the Philippines, with an initial focus on iGaming, crypto, and fintech.

The relaunch comes as brands in these sectors face a more complex acquisition environment. Affiliate and influencer marketing remain important growth channels, but many programs are still managed through disconnected tools, manual payouts, informal partner relationships, and limited visibility into performance.

WOMO was built to address that gap by giving brands a more structured way to manage affiliates, agents, influencers, creator campaigns, local payouts, and partner-led acquisition in one platform.

WOMO is operated by Make Things Happen Inc. and same company that runs Digirockstars, a Philippine-based digital marketing agency focused on iGaming and regulated markets. WOMO is launching with access to a network of more than 3,000 affiliates, influencers, creators, and agents across the Philippines.

“Affiliate and influencer marketing in the Philippines has become too important to manage casually,” said Roland Cinco, Founder and CEO of WOMO and Digirockstars. “For regulated brands, the challenge is not just finding more partners. It is being able to track them properly, support them consistently, pay them efficiently, and make sure campaigns are run responsibly. WOMO was built to create that operating layer for brands and partners.”

WOMO’s platform is built around four core capabilities:

The first is affiliate tracking and partner CRM, which helps brands monitor partner activity, track performance, manage recruitment pipelines, and organize relationships with affiliates, agents, influencers, and creators from one system.

The second is localized partner payout support, designed around the Philippine market and local payment habits, including payout workflows that support GCash, Maya, and bank transfers.

The third is influencer and creator campaign management, where WOMO helps brands run creator-led campaigns across awareness, acquisition, content coordination, paid amplification, campaign QA, compliance review, and reporting.

The fourth is AI-assisted creator tools and livestreaming. WOMO includes AI-assisted tools that help affiliates and creators develop campaign ideas, hooks, scripts, captions, and posting plans. The platform is also introducing AlwaysOn, an AI-extended livestreaming product that allows approved AI versions of real creators to support livestream formats when the creator is not live.

The first AlwaysOn deployment features Tito Clark, a WOMO creator and gaming livestreamer in the Philippines. The product is designed to help creators extend their presence, keep communities active, and create additional monetization opportunities with consent.

“Livestreaming takes consistency, but no creator can be live all the time,” said Tito Clark. “With WOMO, the AI version is something I approve and control. It helps keep the community active while giving creators another way to earn from the audience and content they have already built.”

WOMO says its goal is not to replace creators or traditional affiliate managers, but to give both brands and partners better infrastructure. For operators and advertisers, that means clearer reporting, more reliable partner management, and better visibility into acquisition efforts. For affiliates and influencers, it means easier tracking, stronger campaign support, and more ways to understand how their work contributes to performance.

“Philippine digital markets are becoming more competitive and more regulated at the same time,” said Gladys Guerrero, Co-founder of WOMO and Digirockstars. “That creates a need for infrastructure that is both localized and practical. WOMO is being built around how acquisition actually works in this market, from local payments and creator culture to compliance and partner operations.”

While WOMO’s initial rollout is focused on iGaming, the company sees broader applications across regulated digital markets. Crypto exchanges, fintech platforms, and other digital brands face similar challenges around partner acquisition, trust, attribution, compliance, and local payouts.

WOMO is now onboarding its first wave of brand partners. Early partners will receive access to the platform, campaign support, and selected AI-powered tools as WOMO expands its commercial rollout.

Operators and brands may visit womonow.com. Affiliates, agents, and creators may visit womonow.com/partners. Information on AlwaysOn is available at womonow/alwayson-ai-livestream/.