Vietnam
Raise It With Press Release
TechnologyCommerce / LifestyleFood / BeverageEducationReal Estate / Architecture
Xuất bản tối thiểu trên 5 phương tiện truyền thông chỉ với 490.000 vnđ 245.000 vnđ?
Thử ngay >>
press release

/ Simple Content Marketing Strategy Guide for Beginners

Simple Content Marketing Strategy Guide for Beginners

PR College by VRITIMES
preview

In the digital era, content marketing has become the popular way to reach more customers. Therefore, you need to form a solid content marketing strategy. 

A solid and well-executed content marketing strategy is a great way to promote and make your business stand out when it is time for customers to make purchases. 

This type of marketing can get your business more online visibility, customer engagement, and leads. Even though the content is usually referred to as social media, content marketing also includes blog posts, newsletters, videos, and e-books. 

Content Marketing Elements 

Before forming a solid content marketing strategy, you need to set these elements: 

1. Audience Characteristic

Identify your target audience by doing industry trends research.  

2. Brand Story

A brand story summarizes your brand’s history, goal, value, and mission. Defining and keeping your brand story in mind will help you choose the right direction and identify the right topics to address in your content. 

3. Mission and Value Proposition 

Define your audience, the benefits you provide for them, and how your content helps them achieve their goals (value proposition).     

4. Business Case

This case is a document that outlines the benefits, costs, and risks of content marketing implementation.   

5. Action Plan 

Set content topics, formats, and channels to distribute the content. 

7 Steps to Form a Solid Content Marketing Strategy

After setting those elements, follow these steps to form a solid strategy:    

1. Define Your Goals and Audience 

Set your specific content marketing goals using the CLEAR framework (collaborative, limited in volume and duration, emotional, appreciable, and refinable). 

E.g.: By the end of 2024 we want to generate 10,000 qualified leads via Instagram and Facebook with a budget of IDR200,000,000. Then use the audience characteristics to plan helpful content for them.  

2. Do a Content Audit 

By doing a content audit twice a year, you can analyze and improve your existing content. You will know the content formats, topics, and channels that effectively allure your target audience.   

3. Develop an Editorial Plan  

To allocate your time and resources properly, create a high-level editorial plan. This will ensure your team understands the process and deadline. 

These are the steps to develop an editorial plan:

Prioritize your actions: choose which campaigns you should focus on first by looking at the potential traffic gains of each campaign.    

Find relevant topics using content marketing tools, such as Ahrefs, SEMRush, and ContentShake.  

Build topic clusters to keep your content organized and aligned with the goals. Create big categories and input content ideas accordingly. 

Design content funnel: set the purpose of each content, whether it is for awareness, consideration, decision, retention, or advocacy.  

4. Plan the Content Production 

Start by examining your resources, finding content references, mapping out the timeline, creating a content calendar, finding potential bottlenecks, assessing the budget, and finally deciding roles and responsibilities in your team. 

5. Plan the Content Distribution

List the core channels that perform the best for your content. Mix the owned media, paid media, and earned media channels. Analyze their performance, and develop ideas of improvement.   

6. Plan the Analysis Process  

Set specific and measurable KPIs for all your content, such as social shares and engagement, keyword rankings, backlinks, followers or subscribers growth, and article views. This will help you determine your benchmark. You can also analyze using Google Analytics or other similar tools.   

7. Final Words 

To form a solid and effective content marketing strategy, there are many things to be considered and done. If you have limited resources, you may need to consider outsourcing content production to help you get all the content done.      


Categories
Advertising / Promotion / PR

Other Press Release
Advertising / Promotion / PR
The Marketing Mix Evolution from 4Ps to 7Ps Element
PR College by VRITIMES
May 13, 2024

Advertising / Promotion / PR
The Difference of Marketing Funnel for B2C vs B2B Business

Advertising / Promotion / PR
The 7Ps of Marketing Mix, A Shortcut to Define The Right Strategy

Advertising / Promotion / PR
Marketing Funnel : Definition, Stages, and Examples

Advertising / Promotion / PR
How to Optimize Marketing Funnel and Measure Its Effectiveness?

Advertising / Promotion / PR
How the Marketing Funnel Works on the Customer Journey?

Advertising / Promotion / PR
From 4Ps to 7Ps: Towards an Integrated Marketing Mix

Advertising / Promotion / PR
Marketing Mix & The 7 P’s Of Marketing

Advertising / Promotion / PR
Marketing Mix: The 4 Ps of Marketing and How to Use Them

Advertising / Promotion / PR
Digital Marketing Overview: Types, Challenges & Required Skills

Advertising / Promotion / PR
DIGITAL MARKETING AS A MARKETING STRATEGY: BENEFITS OF USING DIGITAL MEDIA AND ITS ADVANTAGES

Advertising / Promotion / PR
Understanding, Types, Benefits and Strategies of Social Media Marketing

Advertising / Promotion / PR
Public Relations is A Must, Why and How?

Advertising / Promotion / PR
Press Release : Definition, Format, Objectives, and Types

Advertising / Promotion / PR
Online Marketing 101: Everything You Need to Know

Advertising / Promotion / PR
Sales Marketing Staff Skills and Job Description

Advertising / Promotion / PR
What is A Press Release and How to Publish It?

Advertising / Promotion / PR
What is Network Marketing and How does It Work?

Advertising / Promotion / PR
Public Relations Officer Qualification and Job Description

Advertising / Promotion / PR
Press Release Structure for Beginners

Advertising / Promotion / PR
12 Tips to Write a Press Release that Compels the Audience

Advertising / Promotion / PR
13 Top Marketing KPIs to Track Your Campaign’s Success

Advertising / Promotion / PR
Mastering TikTok: 7 Crucial Tips to Launch Your Company's Presence and Popularity

Advertising / Promotion / PR
7 Easy Steps to Create a Social Media Marketing Strategy

Advertising / Promotion / PR
Kickstarting Digital Promotions, Get to Know The Key Tools and Paths for Digital Marketing Beginners

Advertising / Promotion / PR
Simple Steps to Monitor and Boost Your Press Release's Progress and Traffic

Advertising / Promotion / PR
Unlocking the Marketing Wizardry behind Indonesia's Soaring Cosmetics Industry

Advertising / Promotion / PR
Why K-Pop Stars Dominate Brand Endorsements: Decoding Their Marketing Appeal

Advertising / Promotion / PR
Top 6 Marketing and Advertising Strategies Expected to Dominate 2024

Advertising / Promotion / PR
Pioneering Success Through Press Releases? Evade These 5 Errors to Refine Your Marketing Tactics

Advertising / Promotion / PR
Tips and Tricks: Tạo thông cáo báo chí cho các Doanh nghiệp nhỏ và Startups

Advertising / Promotion / PR
5 Top Influencer Marketing Trends in 2024, Don't Miss It!

Advertising / Promotion / PR
7 Content Creation Trends to Watch in 2024

Advertising / Promotion / PR
B2B Marketing Strategy

Advertising / Promotion / PR
Effective Strategy to Write Press Release for Automotive Industry

Advertising / Promotion / PR
How to Determine a Marketing Target?

Advertising / Promotion / PR
The Importance of Press Release Report for Brand

Advertising / Promotion / PR
Short, Snappy, and Shareable: Crafting Social Media-Ready Press Releases For Gen Z

Advertising / Promotion / PR
Remote PR Mastery: Navigating Effective PR Campaigns in A Remote Work Setting

Advertising / Promotion / PR
5 Ways Press Release Can Boost the Brand Awareness

Advertising / Promotion / PR
8 Public Relations Tactics for Small Businesses

Advertising / Promotion / PR
10 SEO Techniques for PR

Advertising / Promotion / PR
How to Plan a PR Event?

Advertising / Promotion / PR
Breaking Language Barriers: Crafting Multilingual Press Releases for Your Global Audienc

Advertising / Promotion / PR
Effective Strategies for Crafting Press Releases to Support Charitable and Social Campaigns

Advertising / Promotion / PR
CLEVER TRICKS TO MAKE YOUR PRESS RELEASE GO VIRAL ON SOCIAL MEDIA BY OPTIMIZING HASHTAGS

Advertising / Promotion / PR
Redefining Influencers in PR: Collaborating with Micro-Influencers to Spread Your Message

Advertising / Promotion / PR
Wise Handling of Negative Social Media Reviews, Turning Criticism into Opportunities

Advertising / Promotion / PR
The Secrets Behind Perfect Timing by Optimizing the Best Times to Send Press Releases

PR College by VRITIMES
URL
https://www.vritimes.com
Industry
Technology
Weekly Release Ranking
Nov 08, 2024 2024
mg.ES: Nơi Đông Tây Hội Ngộ, Đổi Mới và Nâng Tầm Thương Hiệu Bất Động Sản Châu Á
Mueller Group Limited
VRITIMES Video
vritimes na euvritimes jpFree consultationManual Ebook VietnamPR College