7 Innovative Ideas for Creating a Compelling Press Release Headline

The headline is the first element of the press release read by the audience. Therefore, the writer must craft the headline carefully to result in a compelling and great headline. 

Some writers probably know the basics of headline writing, such as: uppercase, maximum character, etc. However, to write a press release headline, the writer needs more skills than that.  

7 Innovative Ideas for Creating a Compelling Press Release Headline 

A press release headline must be able to compel the audience to open and read the release. Worry not, here are some innovative ideas to create a great and compelling press release headline: 

1. Add Keywords 

The headline is an essential part of SEO-friendly writing. Doing so will get the release on the first page of any search engine, resulting in a larger audience (potential customers and even potential investors).  

Remember that you are writing for search engines as well as people. So include the keyword(s) naturally throughout the release. 

Do not try so hard to spread the keyword in every paragraph as this will be detected as annoying spam by the search engine. 

For your information, the great positions for keyword are:  

- Headline, 

- Meta description, 

- First paragraph, ideally in the first three words,  

- Subheading(s), 

- Another paragraph, 

- Image caption and alt text.   

2. Write the Content First 

Do not write the headline until you have completed the entire release. This way you can create the killer headline that sums up the entire release.  

3. Be Newsworthy 

A press release is newsworthy content that will be published in the media outlet(s). So the headline needs to be newsworthy, factual, informative and attractive:  

- Factual: accurate and based on facts.

- Informative: provides essential information.   

- Attractive: attracts the target audience and others as well. 

4. Use Interesting Words  

To write an attractive headline, you certainly need to use some interesting words to provoke some reactions, curiosity and sense or urgency. This includes: 

- Interesting adjectives with empathy. 

- Active voice. 

- Action words (if possible).  

- Number (if possible, usually listicle).  

5. Make Your Headline Work for You

Do not try to cram too much information into your headline. Instead, create a headline that makes the audience curious. 

Once you have done this, read it and ask yourself whether it catches your eye or not. If it doesn't grab your attention, it won't grab anyone else's. If this is the case, take some time to rewrite the headline.  

6. State the Importance 

Include the importance of your publication in the headline as this will attract the audience. This importance can be based on the needs of the audience, the needs of the environment, and so on. 

For example: 

- ARoof Present Foldable Kitchen for Tiny Spaces.  

- TCar's GreenHero is Ready to Save the Earth.      

7. Use a Headline Analysis Tool  

In this digital age, there are many tools that can help you write a good release. One of them is CoSchedule, which can help you analyse your headline performance.        

The best press release headline is one that creates curiosity and conveys the release's message without giving it all away. Write a compelling press release headline based on the ideas above.