When Tech Decides to Have Fun: Xpress Super App x Tommie King’s “Palihim” Proves Business Can Still Play

In a landscape dominated by IPO valuations and quarterly KPIs, it’s refreshing—almost revolutionary—to see a tech company lean into something just for the joy of it.

That’s exactly what Xpress Super App, the Philippines’ rising star in ride-hailing, has done through its vibrant new collaboration with hip-hop artist Tommie King on his latest single and video, “Palihim”. Premiered July 11th worldwide, “Palihim” is already pulling in massive—and growing—viewership.

Xpress Super App, already making waves for its innovative approach to mobility with Moto-taxis, EV-Car-Taxis, and E-trikes operating in Greater Metro Manila, Boracay, and soon Palawan, surprised the market with this bold creative move. As a senior member of the Xpress leadership said: “We are a tech company. We wanted to do something fun for the sake of doing something fun. "And what better partner than Tommie King? The East Atlanta, Georgia native has built a reputation not only for his unique, authentic sound, but also for his respect and love for his adopted home in the Philippines. Known for tracks like “213” featuring Supafly and “Gwapingz” featuring Gat Putch, Tommie King brings professionalism, cultural fluency, and undeniable charisma—qualities that mirror Xpress Super App’s own ethos. “

Tommie King didn’t just bring his name to the table,” the Xpress representative continued. “He brought the same humility and genuine appreciation for Filipino culture that we’ve built our brand on. That’s why he was our first choice for this collaboration. His vibe aligns perfectly with our mantra: ‘Pinoy Pride. Every Ride.’ "For Tommie King, the collaboration was equally meaningful. “Xpress Super App didn’t come at me with some cookie-cutter brand agenda,” he said. “They just said, ‘We love your work and what you stand for. Let’s create something fun, something real.’ That resonated with me because it wasn’t forced—it was about celebrating where we are right now.

Shot against the neon-lit nights of Manila and the relentless rhythm of its street basketball courts, “Palihim” breaks free from the usual brand playbook to become something more: a vivid cultural experience. This collaboration proves that when a tech company dares to create—not just for the metrics, but for meaning—it sparks a resonance that lives far beyond the boundaries of its product. That’s the deeper message here: even in an industry obsessed with data and scale, there’s room to take risks, make art, and have fun.

The future? Bright. Both for Tommie King and for Xpress Super App. If “Palihim” is any indication, both are just getting started.

Watch Tommie King’s Palihim now—and stay tuned for what’s next.