On August 24, 2025, the third edition of the international POP TOY SHOW (PTS) concluded successfully at Marina Bay Sands Expo and Convention Centre in Singapore. Spanning three days, this year’s exhibition, an important part of the “Beijing × Singapore POP TOY SHOW Dual-City Plan,” gathered hundreds of internationally renowned designer toy artists and premium industry manufacturers, attracting nearly ten thousand toy enthusiasts. The event successfully created a global celebration that combined creativity and artistry, showcasing the dynamic vitality and international influence of the designer toy industry. Chinese original toy brand Heyone stood out with outstanding performance, drawing long queues of fans eager to purchase its products. It emerged as one of the breakout brands of the show, underscoring the global competitiveness of Chinese designer toys.

Founded in 2022, Heyone focuses on creating trend culture and sharing pure playfulness. The brand has developed a diverse IP portfolio represented by “OZAI” and “MIMI,” both of which have gained popularity among Gen Z consumers at home and abroad. As a “regular guest” of PTS, Heyone has participated in the show for three consecutive years with consistently remarkable results. At this year’s exhibition, themed “Heart-signal in Singapore”, the brand ingeniously incorporated elements of Southeast Asian architecture with vibrant rainbow visuals to create an immersive “Colorful Nanyang Dream” booth. Over three days, Heyone achieved a powerful breakthrough: welcoming more than 1,000 visitors, attracting dozens of KOLs for on-site photo moments, and drawing coverage from leading local media. Multiple limited-edition releases sold out immediately, continuing the brand’s strong track record at previous shows and further cementing its position as one of the most influential PTS exhibitors.

Heyone’s IP lineup shone brightly at this year’s PTS. Its signature IPs OZAI and MIMI launched several exclusive releases that sold out instantly, sparking an enthusiastic market response. Among them, the “OZAI – Cowboy Utopia” series cleverly integrated denim cowboy elements, vividly expressing a spirit of freedom and individuality; the “OZAI – Resonance Seeker” series featured a unique magnetic design and glossy finish, perfectly interpreting the concept of “capturing moments of the heart.” Meanwhile, the MIMI collection carried forward an Oriental aesthetic, with new releases such as “Scent of a Memory” and “Poetic Spring” beautifully evoking classical Chinese atmospheres. Notably, other IPs including FurFur, FAYA, and HUDODO also performed strongly, with an overall sell-through rate reaching 80%. Related topics generated over 50,000 impressions on Instagram. Fans enthusiastically engaged in interactive booth activities and collected exclusive gifts. This exhibition delivered both commercial success and brand growth for Heyone. One excited fan who participated in activities at the booth said: “Heyone has such a rich IP portfolio, combining creativity and storytelling. I’ve been collecting their figures for a while, and I was thrilled to finally get some of my favorites here. I hope Heyone continues to surprise global fans with new creations.”

In recent years, Heyone has accelerated its global expansion, making appearances at international exhibitions in Paris, Singapore, Seoul, and Bangkok, and organizing multiple pop-up events. Its unique original designs have won the admiration of fans worldwide. This third participation at PTS Singapore not only highlights Heyone’s deep cultivation of the Southeast Asian market but also marks a critical step in its international growth. “Our sales performance at this year’s PTS hit a record high, with fans driving organic discussions on social media and giving us widespread praise. This reinforces our determination to keep expanding in Southeast Asia,” said a Heyone representative. “Through the exhibition, we aim to let fans truly ‘experience’ the cultural depth and emotional resonance behind each IP, building a deeper brand connection and inviting them to join us in the co-creation journey. Moving forward, Southeast Asia will remain a strategic hub as we expand globally, delivering products rich in culture, creativity, and emotional value to designer toy enthusiasts worldwide.”

As China’s international influence continues to rise, Chinese designer toy brands are advancing cultural exchange through global expansion. The success of Heyone in Southeast Asia not only showcases the limitless potential of Chinese designer toys but also reflects the worldwide appeal of Chinese culture. Looking ahead, designer toys are set to become a new “language” for China’s cultural dialogue with the world—bringing Chinese stories to life, spreading cultural values, and promoting cross-cultural exchange. As an industry leader, Heyone will continue to play a pioneering role, driving the global journey of Chinese designer toy culture and helping Chinese creativity shine on the world stage.

Heyone Global Website: <a href="https://heyoneglobal.com/">https://heyoneglobal.com/</a>

On August 24, 2025, the third edition of the international POP TOY SHOW (PTS) concluded successfully at Marina Bay Sands Expo and Convention Centre in Singapore. Spanning three days, this year’s exhibition, an important part of the “Beijing × Singapore POP TOY SHOW Dual-City Plan,” gathered hundreds of internationally renowned designer toy artists and premium industry manufacturers, attracting nearly ten thousand toy enthusiasts. The event successfully created a global celebration that combined creativity and artistry, showcasing the dynamic vitality and international influence of the designer toy industry. Chinese original toy brand Heyone stood out with outstanding performance, drawing long queues of fans eager to purchase its products. It emerged as one of the breakout brands of the show, underscoring the global competitiveness of Chinese designer toys.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/758799a9-471d-4226-b312-a9ce7bf90800/public" alt="Image" />Founded in 2022, Heyone focuses on creating trend culture and sharing pure playfulness. The brand has developed a diverse IP portfolio represented by “OZAI” and “MIMI,” both of which have gained popularity among Gen Z consumers at home and abroad. As a “regular guest” of PTS, Heyone has participated in the show for three consecutive years with consistently remarkable results. At this year’s exhibition, themed “Heart-signal in Singapore”, the brand ingeniously incorporated elements of Southeast Asian architecture with vibrant rainbow visuals to create an immersive “Colorful Nanyang Dream” booth. Over three days, Heyone achieved a powerful breakthrough: welcoming more than 1,000 visitors, attracting dozens of KOLs for on-site photo moments, and drawing coverage from leading local media. Multiple limited-edition releases sold out immediately, continuing the brand’s strong track record at previous shows and further cementing its position as one of the most influential PTS exhibitors.Heyone’s IP lineup shone brightly at this year’s PTS. Its signature IPs OZAI and MIMI launched several exclusive releases that sold out instantly, sparking an enthusiastic market response. Among them, the “OZAI – Cowboy Utopia” series cleverly integrated denim cowboy elements, vividly expressing a spirit of freedom and individuality; the “OZAI – Resonance Seeker” series featured a unique magnetic design and glossy finish, perfectly interpreting the concept of “capturing moments of the heart.” Meanwhile, the MIMI collection carried forward an Oriental aesthetic, with new releases such as “Scent of a Memory” and “Poetic Spring” beautifully evoking classical Chinese atmospheres. Notably, other IPs including FurFur, FAYA, and HUDODO also performed strongly, with an overall sell-through rate reaching 80%. Related topics generated over 50,000 impressions on Instagram. Fans enthusiastically engaged in interactive booth activities and collected exclusive gifts. This exhibition delivered both commercial success and brand growth for Heyone. One excited fan who participated in activities at the booth said: “Heyone has such a rich IP portfolio, combining creativity and storytelling. I’ve been collecting their figures for a while, and I was thrilled to finally get some of my favorites here. I hope Heyone continues to surprise global fans with new creations.”<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/94dcaaae-afeb-4aa0-e8d8-f4c5126fb000/public" alt="Image" />In recent years, Heyone has accelerated its global expansion, making appearances at international exhibitions in Paris, Singapore, Seoul, and Bangkok, and organizing multiple pop-up events. Its unique original designs have won the admiration of fans worldwide. This third participation at PTS Singapore not only highlights Heyone’s deep cultivation of the Southeast Asian market but also marks a critical step in its international growth. “Our sales performance at this year’s PTS hit a record high, with fans driving organic discussions on social media and giving us widespread praise. This reinforces our determination to keep expanding in Southeast Asia,” said a Heyone representative. “Through the exhibition, we aim to let fans truly ‘experience’ the cultural depth and emotional resonance behind each IP, building a deeper brand connection and inviting them to join us in the co-creation journey. Moving forward, Southeast Asia will remain a strategic hub as we expand globally, delivering products rich in culture, creativity, and emotional value to designer toy enthusiasts worldwide.”<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/250c29b1-48fd-44e1-c505-c3ffd0c2dd00/public" alt="Image" />As China’s international influence continues to rise, Chinese designer toy brands are advancing cultural exchange through global expansion. The success of Heyone in Southeast Asia not only showcases the limitless potential of Chinese designer toys but also reflects the worldwide appeal of Chinese culture. Looking ahead, designer toys are set to become a new “language” for China’s cultural dialogue with the world—bringing Chinese stories to life, spreading cultural values, and promoting cross-cultural exchange. As an industry leader, Heyone will continue to play a pioneering role, driving the global journey of Chinese designer toy culture and helping Chinese creativity shine on the world stage.Heyone Global Website: <a href="https://heyoneglobal.com/">https://heyoneglobal.com/</a>

Manga / Anime

Toys / Playsets / Dolls

Advertising / Promotion / PR

International activity

Art Culture

Chinese Designer Toys Shine on the International Stage, Heyone Makes a Strong Breakthrough at PTS Singapore

On August 22, 2025, the third edition of the overseas international POP TOY SHOW (PTS) grandly opened at the Marina Bay Sands Expo and Convention Centre in Singapore. As an important part of the “Beijing × Singapore POP TOY SHOW Dual-City Plan,” this exhibition gathered hundreds of internationally renowned toy artists and manufacturers. Crowds surged in front of multiple booths, fans were full of enthusiasm, and the buying atmosphere was intense, highlighting the extraordinary popularity of designer toys in the Singapore market.

On the first day of the exhibition, Chinese original designer toy brand Heyone once again became the focus of the entire event. As a “resident guest” of the Singapore PTS, the brand continued its remarkable performance from previous editions. At this exhibition, Heyone presented the theme “Heart-signal in Singapore,” creating an immersive booth called “A Rainbow-tinted Dream of the Old Nanyang” by fusing Nanyang architectural elements with rainbow colors. As soon as the booth opened, it attracted large crowds lining up, with many limited-edition new products quickly sold out. On the first day, the booth welcomed more than 1,000 consumers, with dozens of KOLs visiting to take photos and check in, making it one of the most popular areas of the exhibition.

Heyone’s popular IP “OZAI” made a stunning debut at this exhibition and became a best-selling product sought after by toy fans. Among them, “OZAI – Cowboy Utopia” cleverly integrated denim cowboy elements, presenting a casual cowboy image through exquisite fabric craftsmanship; “OZAI – Resonance Seeker” adopted a unique magnetic attraction design and glossy finishing process, vividly interpreting the concept of “capturing moments of resonance.” In addition, the newly launched “OZAI – The Hooded Adventures” MINI blind box series reproduced OZAI’s adventurous journey with delicate craftsmanship and was also warmly welcomed by the audience.

In addition to the “OZAI” series, Heyone’s new generation IP “MIMI,” representing Eastern culture and healing power, also performed brilliantly. Two limited-edition figurines, “MIMI – Scent of a Memory” and “MIMI – Poetic Spring,” sold out quickly on the first day. Among them, “Scent of a Memory” ingeniously integrated the traditional incense lamp element, fully displaying the beauty of classical Chinese aesthetics; “Poetic Spring” used imagery such as leaves, rivers, and the moon to vividly recreate the poetic scenes in ancient Chinese poetry, showcasing Heyone’s innovative interpretation of traditional culture. A Singaporean fan who successfully purchased the MIMI limited edition said: “As a die-hard MIMI fan, I have always been fascinated by traditional Chinese culture. This new MIMI series not only continues the brand’s consistently high-level design but also integrates traditional aesthetics. I am very happy to have gotten one, and I will buy more Heyone products at the exhibition.”

On the first day, Heyone’s other IPs such as FurFur, FAYA, and HUDODO also achieved impressive sales results. The brand also specially set up interactive activities such as “Share Your Purchase Photos to Win Blind Boxes,” attracting enthusiastic participation from many fans. “We look forward to bringing more original IPs that combine creativity and artistic expression to overseas players through the PTS platform,” said a Heyone brand representative. “At the same time, through face-to-face interaction with fans, we gain valuable suggestions and creative inspiration.” This concept was fully demonstrated in the lively interactive atmosphere at the scene.

In recent years, Heyone has continued to accelerate its pace of globalization, successively entering international stages such as Paris, Singapore, Seoul, and Bangkok. Its original designs and cultural heritage have won widespread acclaim from designer toy lovers worldwide. Returning once again to the Singapore PTS, Heyone’s performance on the first day was particularly outstanding, making it one of the most popular booths at the event. During the exhibition, Heyone will continue to launch new products and organize engaging interactive activities, and its subsequent performance is highly anticipated.

Heyone Global Independent Store: <a href="https://heyoneglobal.com/">https://heyoneglobal.com/</a>

On August 22, 2025, the third edition of the overseas international POP TOY SHOW (PTS) grandly opened at the Marina Bay Sands Expo and Convention Centre in Singapore. As an important part of the “Beijing × Singapore POP TOY SHOW Dual-City Plan,” this exhibition gathered hundreds of internationally renowned toy artists and manufacturers. Crowds surged in front of multiple booths, fans were full of enthusiasm, and the buying atmosphere was intense, highlighting the extraordinary popularity of designer toys in the Singapore market.On the first day of the exhibition, Chinese original designer toy brand Heyone once again became the focus of the entire event. As a “resident guest” of the Singapore PTS, the brand continued its remarkable performance from previous editions. At this exhibition, Heyone presented the theme “Heart-signal in Singapore,” creating an immersive booth called “A Rainbow-tinted Dream of the Old Nanyang” by fusing Nanyang architectural elements with rainbow colors. As soon as the booth opened, it attracted large crowds lining up, with many limited-edition new products quickly sold out. On the first day, the booth welcomed more than 1,000 consumers, with dozens of KOLs visiting to take photos and check in, making it one of the most popular areas of the exhibition.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/8191a358-3e29-4697-0969-13017dd3f100/public" alt="Image" />Heyone’s popular IP “OZAI” made a stunning debut at this exhibition and became a best-selling product sought after by toy fans. Among them, “OZAI – Cowboy Utopia” cleverly integrated denim cowboy elements, presenting a casual cowboy image through exquisite fabric craftsmanship; “OZAI – Resonance Seeker” adopted a unique magnetic attraction design and glossy finishing process, vividly interpreting the concept of “capturing moments of resonance.” In addition, the newly launched “OZAI – The Hooded Adventures” MINI blind box series reproduced OZAI’s adventurous journey with delicate craftsmanship and was also warmly welcomed by the audience.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/10c354be-d32c-47e2-096d-2a45cd7b6500/public" alt="Image" />In addition to the “OZAI” series, Heyone’s new generation IP “MIMI,” representing Eastern culture and healing power, also performed brilliantly. Two limited-edition figurines, “MIMI – Scent of a Memory” and “MIMI – Poetic Spring,” sold out quickly on the first day. Among them, “Scent of a Memory” ingeniously integrated the traditional incense lamp element, fully displaying the beauty of classical Chinese aesthetics; “Poetic Spring” used imagery such as leaves, rivers, and the moon to vividly recreate the poetic scenes in ancient Chinese poetry, showcasing Heyone’s innovative interpretation of traditional culture. A Singaporean fan who successfully purchased the MIMI limited edition said: “As a die-hard MIMI fan, I have always been fascinated by traditional Chinese culture. This new MIMI series not only continues the brand’s consistently high-level design but also integrates traditional aesthetics. I am very happy to have gotten one, and I will buy more Heyone products at the exhibition.”On the first day, Heyone’s other IPs such as FurFur, FAYA, and HUDODO also achieved impressive sales results. The brand also specially set up interactive activities such as “Share Your Purchase Photos to Win Blind Boxes,” attracting enthusiastic participation from many fans. “We look forward to bringing more original IPs that combine creativity and artistic expression to overseas players through the PTS platform,” said a Heyone brand representative. “At the same time, through face-to-face interaction with fans, we gain valuable suggestions and creative inspiration.” This concept was fully demonstrated in the lively interactive atmosphere at the scene.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/2c77ae35-6d9b-47e6-8054-9fd9b929dd00/public" alt="Image" />In recent years, Heyone has continued to accelerate its pace of globalization, successively entering international stages such as Paris, Singapore, Seoul, and Bangkok. Its original designs and cultural heritage have won widespread acclaim from designer toy lovers worldwide. Returning once again to the Singapore PTS, Heyone’s performance on the first day was particularly outstanding, making it one of the most popular booths at the event. During the exhibition, Heyone will continue to launch new products and organize engaging interactive activities, and its subsequent performance is highly anticipated.Heyone Global Independent Store: <a href="https://heyoneglobal.com/">https://heyoneglobal.com/</a>

Heyone Shines in Singapore, Steals the Spotlight on the First Day of PTS

From August 22 to 24, 2025, the third edition of the international POP TOY SHOW (PTS) will take place at Marina Bay Sands Expo and Convention Centre in Singapore. As an important part of the “Beijing × Singapore POP TOY SHOW Dual-City Plan,” this year’s exhibition has attracted hundreds of well-known designer toy artists and manufacturers, promising a creative and artistic industry event for toy lovers around the world. Chinese original designer toy brand Heyone will present brand-new limited-edition products from its popular IPs, OZAI&nbsp;and MIMI, at this exhibition. With its distinctive design style and strong market appeal, Heyone has become one of the most anticipated Chinese designer toy brands at this year’s show.

Heyone was founded in 2022, focusing on creating street culture and sharing pure playfulness. The brand has already developed an IP matrix led by “OZAI” and “MIMI,” which are favored by Gen Z consumers both at home and abroad. As a “resident guest” at PTS Singapore, Heyone has participated in the event for three consecutive years and achieved outstanding results. Looking back at previous editions, the brand has repeatedly debuted bestselling new products, and the long lines in front of its booth have become a symbolic scene of the exhibition. At PTS 2024, Heyone’s immersive booth themed “Bamboo Grove Encounter” left a lasting impression, while limited-edition products such as “OZAI-Count&nbsp;Your&nbsp;Blessings” and “MIMI-Panda ” received widespread acclaim.

“Singapore is a strategic hub in the Southeast Asian market with enormous potential. We have always regarded the PTS exhibition as an important platform and are committed to presenting the most creative new designer toys to our fans. At the same time, by directly interacting with consumers, we gain valuable feedback to continuously improve our product strategy,” said a Heyone brand representative.

According to reports, at this year’s exhibition, Heyone will present a themed booth titled “Heart-signal in Singapore,” cleverly combining Nanyang architectural styles with rainbow color tones to create an immersive space named “A Rainbow-Colored Nanyang Dream.” The brand will showcase several new products, including limited-edition figurines such as&nbsp;“OZAl-Resonance Seeker ” and “MlMl-Scent of a Memory” as well as a new series of blind boxes like “OZAI-The&nbsp;Hooded&nbsp;Adventures ” Among them, the “OZAl-Resonance Seeker” has become the most eye-catching collectible at the booth thanks to its unique magnetic attraction design and glossy finish. One young fan from Singapore commented, “Heyone’s products always perfectly combine creativity and quality. I hope I can successfully get the limited-edition figures at the PTS show.”

In addition to product displays and sales, Heyone’s booth will also feature a series of giveaway activities, such as “Input OZAI‘s Secret Code” and “Catch MIMI’s Romantic Signal,” offering premium merchandise from its IP lineup. “We have always regarded fans as co-creators of the brand. We welcome friends from Singapore and around the world to visit the Heyone booth, experience our products, and share your thoughts! Whether it’s emotional resonance or suggestions for improvement, we look forward to face-to-face communication and aim to provide every fan with the best exhibition experience,” said the Heyone brand representative.

Since its founding, Heyone has consistently appeared at top Southeast Asian toy exhibitions such as TTE and PTS, and held multiple creative pop-up events, receiving enthusiastic responses from local fans. In recent years, the brand has accelerated its global expansion, making appearances in Paris, Singapore, Seoul, and Bangkok, and its original, ingenious designs have earned the admiration of designer toy enthusiasts worldwide. Heyone’s return to PTS, with an impressive lineup of exclusive new products, showcases its firm commitment to deepening its presence in Singapore and the Southeast Asian market. Its performance at the event is highly anticipated.

Heyone Official Global Website: <a href="https://heyoneglobal.com/?utm&nbsp;source=referral&amp;utm&nbsp;medium=&nbsp;PTS_SINGAPORE_2025">https://heyoneglobal.com/?utm&nbsp;source=referral&amp;utm&nbsp;medium=&nbsp;PTS_SINGAPORE_2025</a>&nbsp;

From August 22 to 24, 2025, the third edition of the international POP TOY SHOW (PTS) will take place at Marina Bay Sands Expo and Convention Centre in Singapore. As an important part of the “Beijing × Singapore POP TOY SHOW Dual-City Plan,” this year’s exhibition has attracted hundreds of well-known designer toy artists and manufacturers, promising a creative and artistic industry event for toy lovers around the world. Chinese original designer toy brand Heyone will present brand-new limited-edition products from its popular IPs, OZAI&nbsp;and MIMI, at this exhibition. With its distinctive design style and strong market appeal, Heyone has become one of the most anticipated Chinese designer toy brands at this year’s show.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/c44ceaba-a4e7-4179-a0cb-9bd858a06700/public" alt="Image" />Heyone was founded in 2022, focusing on creating street culture and sharing pure playfulness. The brand has already developed an IP matrix led by “OZAI” and “MIMI,” which are favored by Gen Z consumers both at home and abroad. As a “resident guest” at PTS Singapore, Heyone has participated in the event for three consecutive years and achieved outstanding results. Looking back at previous editions, the brand has repeatedly debuted bestselling new products, and the long lines in front of its booth have become a symbolic scene of the exhibition. At PTS 2024, Heyone’s immersive booth themed “Bamboo Grove Encounter” left a lasting impression, while limited-edition products such as “OZAI-Count&nbsp;Your&nbsp;Blessings” and “MIMI-Panda ” received widespread acclaim.“Singapore is a strategic hub in the Southeast Asian market with enormous potential. We have always regarded the PTS exhibition as an important platform and are committed to presenting the most creative new designer toys to our fans. At the same time, by directly interacting with consumers, we gain valuable feedback to continuously improve our product strategy,” said a Heyone brand representative.According to reports, at this year’s exhibition, Heyone will present a themed booth titled “Heart-signal in Singapore,” cleverly combining Nanyang architectural styles with rainbow color tones to create an immersive space named “A Rainbow-Colored Nanyang Dream.” The brand will showcase several new products, including limited-edition figurines such as&nbsp;“OZAl-Resonance Seeker ” and “MlMl-Scent of a Memory” as well as a new series of blind boxes like “OZAI-The&nbsp;Hooded&nbsp;Adventures ” Among them, the “OZAl-Resonance Seeker” has become the most eye-catching collectible at the booth thanks to its unique magnetic attraction design and glossy finish. One young fan from Singapore commented, “Heyone’s products always perfectly combine creativity and quality. I hope I can successfully get the limited-edition figures at the PTS show.”<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/a3b6d018-6fd0-405f-7567-076b13e6a200/public" alt="Image" />In addition to product displays and sales, Heyone’s booth will also feature a series of giveaway activities, such as “Input OZAI‘s Secret Code” and “Catch MIMI’s Romantic Signal,” offering premium merchandise from its IP lineup. “We have always regarded fans as co-creators of the brand. We welcome friends from Singapore and around the world to visit the Heyone booth, experience our products, and share your thoughts! Whether it’s emotional resonance or suggestions for improvement, we look forward to face-to-face communication and aim to provide every fan with the best exhibition experience,” said the Heyone brand representative.Since its founding, Heyone has consistently appeared at top Southeast Asian toy exhibitions such as TTE and PTS, and held multiple creative pop-up events, receiving enthusiastic responses from local fans. In recent years, the brand has accelerated its global expansion, making appearances in Paris, Singapore, Seoul, and Bangkok, and its original, ingenious designs have earned the admiration of designer toy enthusiasts worldwide. Heyone’s return to PTS, with an impressive lineup of exclusive new products, showcases its firm commitment to deepening its presence in Singapore and the Southeast Asian market. Its performance at the event is highly anticipated.Heyone Official Global Website: <a href="https://heyoneglobal.com/?utm&nbsp;source=referral&amp;utm&nbsp;medium=&nbsp;PTS_SINGAPORE_2025">https://heyoneglobal.com/?utm&nbsp;source=referral&amp;utm&nbsp;medium=&nbsp;PTS_SINGAPORE_2025</a>&nbsp;

Heyone Debuts Limited-Edition Collectibles Globally at PTS Singapore, Drawing Widespread Attention

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Founded in 2022, Heyone focuses on creating popular trend culture and sharing pure playful spirit, dedicated to protecting the unique artistic personality and original value of each IP brand and promoting the emotional connections among multi-dimensional groups. As a pioneer of popular trend culture, Heyone always maintains a keen perception of group emotions and an infinite exploration of product creativity, to stimulate boundless echoes and resonances between the products and the groups.