In 2018, a German brand producing vegan condoms, Einhorn, contacted a young ocean impact organisation, Seven Clean Seas, with a curious request. “We want to be as good-for-the-world as possible, but we can’t avoid plastic in our packaging. Can we pay you to remove the same amount of plastic from the environment?” The resulting collaboration may have been the world’s first informal plastic credit transaction, years before the concept gained widespread attention.

Now, almost seven years later, the world has changed. And so has the market. Plastic credits have evolved from a fringe concept to a much-needed part of the solution. Seven Clean Seas, having built one of the leading consultancy teams in the waste reduction sector, has worked with global brands, governments, and events - including The Economist Group and FIFA World Cup Qatar 2022 (The Supreme Committee for Delivery and Legacy) - to develop rigorous plastic footprinting, reduction strategies, and recovery solutions.

Amid this momentum, plasticcredits.org launches as a new hub designed to keep the fast-growing market grounded in facts and integrity. Developed by the team behind Seven Clean Seas, the platform explains the fundamentals of plastic credits: what they are, how they’re generated and verified, which standards exist, and why high-integrity plastic crediting projects matter.

The launch follows a growing global interest, amplified by a <a href="https://www.worldbank.org/en/programs/problue/publication/unlocking-financing-to-combat-the-plastics-crisis">2024 World Bank report</a> that endorsed plastic credits as a legitimate financing mechanism, if deployed responsibly. The publication served as a clear validation of the concept, but also a warning: without standards and transparency, the plastic credit market could repeat the missteps of the voluntary carbon market.

“People are waking up to the power of plastic credits—but also the risks,” said Seven Clean Seas CEO and Founder, Tom Peacock-Nazil. “We built plasticcredits.org to fill the knowledge gap and ensure that the right information is accessible before the market moves too fast.”

Plasticcredits.org is a knowledge-first resource. Its mission is to help sustainability professionals, corporate leaders, NGOs, and individuals alike make informed decisions by cutting through jargon, demystifying key processes, and highlighting what quality and impact really mean in this space.

The platform represents a strategic step in market maturity, offering a clear and unbiased view at a time when clarity is urgently needed.

“As the world scrambles for solutions to the plastic crisis, this is our invitation to the industry. Let’s get this right from the start.”

A new global resource aims to bring transparency and credibility to the global plastic crisis’ rapidly growing solution: plastic credits. In 2018, a German brand producing vegan condoms, Einhorn, contacted a young ocean impact organisation, Seven Clean Seas, with a curious request. “We want to be as good-for-the-world as possible, but we can’t avoid plastic in our packaging. Can we pay you to remove the same amount of plastic from the environment?” The resulting collaboration may have been the world’s first informal plastic credit transaction, years before the concept gained widespread attention.Now, almost seven years later, the world has changed. And so has the market. Plastic credits have evolved from a fringe concept to a much-needed part of the solution. Seven Clean Seas, having built one of the leading consultancy teams in the waste reduction sector, has worked with global brands, governments, and events - including The Economist Group and FIFA World Cup Qatar 2022 (The Supreme Committee for Delivery and Legacy) - to develop rigorous plastic footprinting, reduction strategies, and recovery solutions.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/de62e63d-593c-4026-4995-edec90980600/public" alt="Seven Clean Seas' CTO, Oliver Kade, leading a client webinar. Photo courtesy of Seven Clean Seas." />Amid this momentum, plasticcredits.org launches as a new hub designed to keep the fast-growing market grounded in facts and integrity. Developed by the team behind Seven Clean Seas, the platform explains the fundamentals of plastic credits: what they are, how they’re generated and verified, which standards exist, and why high-integrity plastic crediting projects matter.The launch follows a growing global interest, amplified by a <a href="https://www.worldbank.org/en/programs/problue/publication/unlocking-financing-to-combat-the-plastics-crisis">2024 World Bank report</a> that endorsed plastic credits as a legitimate financing mechanism, if deployed responsibly. The publication served as a clear validation of the concept, but also a warning: without standards and transparency, the plastic credit market could repeat the missteps of the voluntary carbon market.“People are waking up to the power of plastic credits—but also the risks,” said Seven Clean Seas CEO and Founder, Tom Peacock-Nazil. “We built plasticcredits.org to fill the knowledge gap and ensure that the right information is accessible before the market moves too fast.”Plasticcredits.org is a knowledge-first resource. Its mission is to help sustainability professionals, corporate leaders, NGOs, and individuals alike make informed decisions by cutting through jargon, demystifying key processes, and highlighting what quality and impact really mean in this space.The platform represents a strategic step in market maturity, offering a clear and unbiased view at a time when clarity is urgently needed.“As the world scrambles for solutions to the plastic crisis, this is our invitation to the industry. Let’s get this right from the start.”

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A new global resource aims to bring transparency and credibility to the global plastic crisis’ rapidly growing solution: plastic credits.

Plastic Credits Are Booming. This Platform Wants to Keep It Honest.

CASETiFY has officially joined forces with Seven Clean Seas to combat ocean plastic pollution. From its innovative Re/CASETiFY™ program introducing circularity into its products to now supporting large-scale environmental initiatives, CASETiFY is committed to being a brand that does more. Starting this December, CASETiFY will fund the removal of 1,000 kilograms (1 tonne) of ocean plastic waste every month for the next 12 months.

Seven Clean Seas, an ocean impact organisation tackling marine plastic pollution since 2018, has removed over 4,500,000 kilograms of plastic from the ocean while creating fair-wage employment opportunities in vulnerable communities. The organization has pioneered innovative approaches to tackling the plastic crisis, combining on-the-ground clean-up projects with corporate partnerships, plastic credits, and public education to scale impact. By the end of 2025, they hope to remove 10,000,000 kg of plastic waste from the ocean.

This partnership underscores both organizations’ shared vision of a cleaner, more sustainable future. While Seven Clean Seas continues its critical work of removing plastic from some of the world’s most affected regions, CASETiFY demonstrates how consumer brands can take positive actions to help the environment. Their support builds on Seven Clean Seas’ mission to protect our oceans and highlights how corporate action can contribute to solving the global plastic crisis.

“We couldn't be more excited to join forces with CASETiFY,” said James Myring, Chief Operating Officer of Seven Clean Seas. “This partnership is all about tackling plastic pollution head-on and showing everyone how a united effort can create massive positive change for our oceans. CASETiFY’s commitment to sustainability makes them the perfect partner for us.”

Together, Seven Clean Seas and CASETiFY are helping to turn the tide on ocean plastic pollution, one tonne at a time.

CASETiFY has partnered with Seven Clean Seas to fund the removal of 1,000 kilograms of ocean plastic per month for the next year, supporting Seven Clean Seas’ mission of an ocean without plastic. CASETiFY has officially joined forces with Seven Clean Seas to combat ocean plastic pollution. From its innovative Re/CASETiFY™ program introducing circularity into its products to now supporting large-scale environmental initiatives, CASETiFY is committed to being a brand that does more. Starting this December, CASETiFY will fund the removal of 1,000 kilograms (1 tonne) of ocean plastic waste every month for the next 12 months.Seven Clean Seas, an ocean impact organisation tackling marine plastic pollution since 2018, has removed over 4,500,000 kilograms of plastic from the ocean while creating fair-wage employment opportunities in vulnerable communities. The organization has pioneered innovative approaches to tackling the plastic crisis, combining on-the-ground clean-up projects with corporate partnerships, plastic credits, and public education to scale impact. By the end of 2025, they hope to remove 10,000,000 kg of plastic waste from the ocean.This partnership underscores both organizations’ shared vision of a cleaner, more sustainable future. While Seven Clean Seas continues its critical work of removing plastic from some of the world’s most affected regions, CASETiFY demonstrates how consumer brands can take positive actions to help the environment. Their support builds on Seven Clean Seas’ mission to protect our oceans and highlights how corporate action can contribute to solving the global plastic crisis.“We couldn't be more excited to join forces with CASETiFY,” said James Myring, Chief Operating Officer of Seven Clean Seas. “This partnership is all about tackling plastic pollution head-on and showing everyone how a united effort can create massive positive change for our oceans. CASETiFY’s commitment to sustainability makes them the perfect partner for us.”<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/118943dc-e19d-4d27-181f-26868ae00000/public" alt="Seven Clean Seas partners with brands and other business in many different ways, including plastic removal partnerships. Source: Seven Clean Seas" />Together, Seven Clean Seas and CASETiFY are helping to turn the tide on ocean plastic pollution, one tonne at a time.

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CASETiFY has partnered with Seven Clean Seas to fund the removal of 1,000 kilograms of ocean plastic per month for the next year, supporting Seven Clean Seas’ mission of an ocean without plastic.

FROM CASES TO CLEANUPS: CASETiFY COMMITS TO REMOVING OCEAN PLASTIC WITH SEVEN CLEAN SEAS

Seven Clean Seas, with philanthropic support, has successfully completed two home renovations in Indonesia’s Batam Island, replacing hazardous asbestos roofs with durable roof plates made from recycled plastic. This project not only transforms waste into life-saving infrastructure but also tackles critical public health issues linked to asbestos exposure, a material responsible for over 200,000 deaths annually according to the World Health Organization (WHO) and International Labour Organization (ILO).

The use of asbestos, which causes multiple cancers and chronic respiratory diseases, remains common in developing regions, where awareness and regulations lag behind. In 2024 alone, nearly 56,000 residents in Batam suffered from Acute Respiratory Tract Infections (ARI), highlighting the urgent need for safer housing alternatives. While over 50 WHO member states have banned asbestos, initiatives like this are vital in countries where its use persists. Beyond sustainable construction, it addresses critical gaps in awareness around asbestos hazards and environmental responsibility.

Innovative Housing for Disadvantaged Communities

Crafted from 250 shopping bags, approximately 1.5 kg in weight, each roof plate turns plastic waste into a sustainable housing solution. The completion of two houses - starting with the pilot on August 17, 2024 - has used 1,700 kg of plastic collected from the ocean, and repurposed waste into 1,186 roof tiles. Alongside replacing roofs, Seven Clean Seas invests in improving overall building structures, providing a secure home for families in need.

Empowering Through Education and Engagement

This initiative actively involves local residents, fostering awareness of how plastic waste can be repurposed for functional use. It also introduces the health dangers of asbestos, knowledge that has been critical in banning the material in much of the Western world. The combination of community education and hands-on participation ensures long-term benefits beyond the immediate physical improvements.

Since 2018, Seven Clean Seas has built three ocean plastic recovery projects in some of Southeast Asia’s most polluted locations. To date, the organisation has recovered over 4,500 tons of ocean plastic and investments into innovative recycling and circularity solutions has remained a key focus. Now with the capability to transform ocean plastic into functional housing solutions, the goal of scaling up the positive impact globally is one step closer. 

Seven Clean Seas combats the dangers of asbestos, linked to cancers and respiratory diseases, by replacing hazardous roofs in Batam, Indonesia, with durable, recycled plastic tiles made from 1,700 kg of ocean waste. <img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/67faf78b-e728-4cec-2c11-c6658a7a1800/public" alt="A second house renovated amidst a village covered in asbestos. Batam, Indonesia. (Source: Seven Clean Seas)" />Seven Clean Seas, with philanthropic support, has successfully completed two home renovations in Indonesia’s Batam Island, replacing hazardous asbestos roofs with durable roof plates made from recycled plastic. This project not only transforms waste into life-saving infrastructure but also tackles critical public health issues linked to asbestos exposure, a material responsible for over 200,000 deaths annually according to the World Health Organization (WHO) and International Labour Organization (ILO).The use of asbestos, which causes multiple cancers and chronic respiratory diseases, remains common in developing regions, where awareness and regulations lag behind. In 2024 alone, nearly 56,000 residents in Batam suffered from Acute Respiratory Tract Infections (ARI), highlighting the urgent need for safer housing alternatives. While over 50 WHO member states have banned asbestos, initiatives like this are vital in countries where its use persists. Beyond sustainable construction, it addresses critical gaps in awareness around asbestos hazards and environmental responsibility.Innovative Housing for Disadvantaged CommunitiesCrafted from 250 shopping bags, approximately 1.5 kg in weight, each roof plate turns plastic waste into a sustainable housing solution. The completion of two houses - starting with the pilot on August 17, 2024 - has used 1,700 kg of plastic collected from the ocean, and repurposed waste into 1,186 roof tiles. Alongside replacing roofs, Seven Clean Seas invests in improving overall building structures, providing a secure home for families in need.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/9f701a21-ca5c-446f-c576-31b03242b400/public" alt="Rebuilding homes one recycled roof plate at a time.&nbsp;Batam, Indonesia. (Source: Seven Clean Seas)" />Empowering Through Education and EngagementThis initiative actively involves local residents, fostering awareness of how plastic waste can be repurposed for functional use. It also introduces the health dangers of asbestos, knowledge that has been critical in banning the material in much of the Western world. The combination of community education and hands-on participation ensures long-term benefits beyond the immediate physical improvements.A Pathway to Sustainable GrowthSince 2018, Seven Clean Seas has built three ocean plastic recovery projects in some of Southeast Asia’s most polluted locations. To date, the organisation has recovered over 4,500 tons of ocean plastic and investments into innovative recycling and circularity solutions has remained a key focus. Now with the capability to transform ocean plastic into functional housing solutions, the goal of scaling up the positive impact globally is one step closer. <img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/82df0a65-9973-4179-7dcb-d2e84da38b00/public" alt="One of two Seven Clean Seas Materials Recycling Facilities (MRF) in Indonesia.&nbsp;(Source: Seven Clean Seas)" /><img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/18eb5985-aaf7-4a14-142b-a9c8831a7800/public" alt="Seven Clean Seas launched operations in Bangkok, Thailand, this August 2024. (Source: Seven Clean Seas)" /><img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/62312185-c2fa-48cb-354b-70fff0855300/public" alt="River barriers are one of the technology solutions Seven Clean Seas deploys to help capture plastic waste before it enters the ocean. Batam, Indonesia. (Source: Seven Clean Seas)" />

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Seven Clean Seas combats the dangers of asbestos, linked to cancers and respiratory diseases, by replacing hazardous roofs in Batam, Indonesia, with durable, recycled plastic tiles made from 1,700 kg of ocean waste.

Seven Clean Seas Pte. Ltd