Close to 200 financial advisors, agency leaders, and corporate leaders gathered in Singapore on 26 September 2025 for the official launch of “Heart Selling: Unveiling the Closing Secrets of COT and TOT Advisors”, a groundbreaking book that blends authentic personal journeys with proven strategies to inspire the next generation of financial practitioners to succeed and serve with heart. The event was graced by Ms. Wong Sze Keed, CEO of AIA Singapore, together with members of the leadership team.

While many in the industry celebrate top achievers for their MDRT®, Court of the Table (COT), and Top of the Table (TOT) milestones, Heart Selling reveals the lesser-known struggles behind those achievements. The five co-authors — Dr. Winnie Cheah, Wen Zilong, Seah Roh Ting, Tommy Khoe, and France Zaguirre — openly share their setbacks, lessons, and breakthroughs.

Chief Editor Benjamin Ang, who has served the financial services industry for over 20 years, said: “This book is not just about success stories. It is about perseverance, resilience, and the belief that our industry grows stronger when top practitioners share their journeys openly. Heart Selling is a collective gift to the profession, and my hope is that it will raise standards and inspire advisors to keep serving with heart.”

Representing the co-authors, Dr. Winnie Cheah added: “We wanted to show that behind every award and recognition are years of discipline, rejection, and growth. By sharing our experiences and the strategies that worked for us, we hope to encourage fellow advisors to keep believing in their potential and to serve from the heart.”

Heart Selling goes beyond inspiration. The book distills practical strategies and sales ideas that practitioners can immediately apply, from client servicing practices to referral generation, prospecting methods, and building long-term trust.

Heart Selling is available at leading bookstores across Singapore and online at <a href="http://www.adviserplayschool.com/heartselling">www.adviserplayschool.com/heartselling</a>&nbsp;

Heart Selling brings together five top financial practitioners who share their journeys from struggle to success. Guided by Chief Editor Benjamin Ang, the book combines authentic personal stories and experiences with practical frameworks to equip financial advisors with the tools to succeed while serving with heart.

Authored by five top financial practitioners and guided by industry veteran and Chief Editor Benjamin Ang, the book offers powerful insights on client service and elevating professional standards — showing financial advisors how to succeed with heart. Close to 200 financial advisors, agency leaders, and corporate leaders gathered in Singapore on 26 September 2025 for the official launch of “Heart Selling: Unveiling the Closing Secrets of COT and TOT Advisors”, a groundbreaking book that blends authentic personal journeys with proven strategies to inspire the next generation of financial practitioners to succeed and serve with heart. The event was graced by Ms. Wong Sze Keed, CEO of AIA Singapore, together with members of the leadership team.Stories Behind the SuccessWhile many in the industry celebrate top achievers for their MDRT®, Court of the Table (COT), and Top of the Table (TOT) milestones, Heart Selling reveals the lesser-known struggles behind those achievements. The five co-authors — Dr. Winnie Cheah, Wen Zilong, Seah Roh Ting, Tommy Khoe, and France Zaguirre — openly share their setbacks, lessons, and breakthroughs.Chief Editor Benjamin Ang, who has served the financial services industry for over 20 years, said: “This book is not just about success stories. It is about perseverance, resilience, and the belief that our industry grows stronger when top practitioners share their journeys openly. Heart Selling is a collective gift to the profession, and my hope is that it will raise standards and inspire advisors to keep serving with heart.”Representing the co-authors, Dr. Winnie Cheah added: “We wanted to show that behind every award and recognition are years of discipline, rejection, and growth. By sharing our experiences and the strategies that worked for us, we hope to encourage fellow advisors to keep believing in their potential and to serve from the heart.”Heart Selling goes beyond inspiration. The book distills practical strategies and sales ideas that practitioners can immediately apply, from client servicing practices to referral generation, prospecting methods, and building long-term trust.Heart Selling is available at leading bookstores across Singapore and online at <a href="http://www.adviserplayschool.com/heartselling">www.adviserplayschool.com/heartselling</a>&nbsp;About Heart SellingHeart Selling brings together five top financial practitioners who share their journeys from struggle to success. Guided by Chief Editor Benjamin Ang, the book combines authentic personal stories and experiences with practical frameworks to equip financial advisors with the tools to succeed while serving with heart.

Magazines / Books / Publications

Life insurance / Non-life insurance

Authored by five top financial practitioners and guided by industry veteran and Chief Editor Benjamin Ang, the book offers powerful insights on client service and elevating professional standards — showing financial advisors how to succeed with heart.

New Book "Heart Selling" Elevates the Financial Advisory Profession with Experiences and Strategies from Top Advisors

HR / Recruitment

Skin care / Cosmetics / Hair products

Internet service

Film / Drama

Marketing / Research

Diet / Health food / Supplement

Childbirth / Childcare

Interior / Furniture / Storage

Full time job / Part-time job / Carieer

Mobile device

Servers / Peripherals

Network / Network Equipment

System / Website / Application development

Electronic components / Semiconductors / Electrical equipment

Department stores / Supermarkets / Convenience stores / Stores

Wholeseller

Manga / Anime

Arcade Game

Toys / Playsets / Dolls

Car / Car Supplies

Motorcycles / Motorcycle Supplies

Daily necessities / Household goods

Garden / DIY

Shoes / Bags

Jewelry / Accessories

Kids / Baby / Maternity

Food / Sweets

Soft Drinks / Alcoholic drinks

Restaurant / Fast food / Streetfood

Eating at home / Delivery

Fitness / Healthcare

Medical / Hospital

Pharmaceuticals

Pets / Pet Supplies

Gifts / Flowers

Love / Marriage

Funeral

Hotels / inns

Travel / Sightseeing

Theme Park / Amusement park

Residential / Condominium

Commercial facilities / Office buildings

Architecture / Space design

Construction / Civil engineering

Advertising / Promotion / PR

Sales

Management Consulting

Think tank

Legal / Patent / Intellectual Property

Logistics / Warehouse / Cargo

Steel / Metal / Glass / Earth / Stone / Rubber

Chemistry

Electricity / Gas / Resources / Energy

Nature / Weather

School / University

Cram school / Preparatory school / Online education

Mobile app

Mobile games

Cooking / Home appliances

Health and Beauty appliances

Application

Ladies' Fashion

Men's Fashion

Accounting

Environment / SGDs / Recycling

International activity

E-commerce

Music

Internet Service Provider / Line connection

Camera

AV equipment

Consumer Games

Outdoors / Mountain Climbing

Welfare / Nursing / Rehabilitation

Qualifications / Study Abroad / Language

Childcare / Early childhood education

Banks / Credit unions

Credit card / Loan

Securities / FX / Investment Trusts

Moving

Politics / Government / Local government

Volunteer

Agriculture / Forestry / Fisheries

Bicycle / Bicycle Supplies

Female Related

Venture Capitals

Coaching / Mentoring / Consultation

Automotive / Motorcycle / Bicycle

Automotive / Automotive Supplies

Interior / Goods

Real Estate / Architecture / Construction

Software

Blockchain / Web3

Security

Telecommunications / VoIP

Show Business

Comedy

Technology

Adviser Playschool