Office Chatani, Inc. (CEO: Masayuki Chatani) has announced the results of a survey they conducted on “intrapreneurs” in large companies, targeting those with over 1,000 employees. These results shed light on the actual state of business creation personnel in these companies.

Background The world is currently in what has been called the VUCA age, where the business world is rapidly changing and uncertainty is growing. As the market and customers' needs change by the second, companies are expected to respond to these needs with flexibility and innovation. Under these circumstances, business creation is an essential initiative to maintain and strengthen a company’s competitive position. On the other hand, due to the scale of resources and complexity of their decision-making process, managers cannot focus solely on the business environment, but must also face challenges such as rigid internal organization and a risk-averse culture while striving to generate new value. Among them, “intrapreneurs,” or one who creates new businesses while working within an organization, have been attracting attention. Large companies have a strong desire for individuals willing to go against the existing business structure and culture and generate new value within the company. To that end, Office Chatani, Inc. conducted a survey targeting managers within large companies regarding intrapreneurship in such companies.

Survey summary - Among companies with over 1,000 employees, over half of them have personnel who are considered “intrapreneurs” - The largest age group for “intrapreneurs” is 40-49 - The top three common skills among intrapreneurs are 1. Creativity and Imagination, 2. Business Strategy Acumen, and 3. Autonomy and Independent Action - Many companies are working on “supporting internal and external personal networking” for the purpose of developing intrapreneurs - The most important environmental factor for successful intrapreneurship is considered to be “a corporate culture that is tolerant of new challenges” - Among companies indicating that they did not have any “intrapreneurs,” over 70% were not taking initiatives to cultivate intrapreneurship in their company -&nbsp; Among companies without “intrapreneurs,” many named “providing training and educational opportunities for new business” as an initiative for cultivating intrapreneurship - Among companies without “intrapreneurs,” the top three challenges or obstacles for cultivating intrapreneurship were said to be 1. “Lack of a role model in the company”, 2. “Lack of internal resources (time, budget, personnel)”, and 3. “Lack of a system or culture to evaluate challenges.”

Survey overview Period: April 4-15, 2025 Method: Online survey Target: Managers at companies with over 1,000 employees (men and women from 20s to 60s) Total surveyed: 107 people Monitored by: RC Research Data

Among companies with over 1,000 employees, over half of them have personnel who are considered “intrapreneurs” For the first question, “Do you have any “intrapreneurs” in your company?”, the top responses were “No.” with 46.7%, “Yes, a fixed number.” with 32.7%, and “Yes, we have many.” at 20.6%. Through these responses, it was found that more than half of companies with over 1,000 employees have intrapreneurs.

The largest age group for “intrapreneurs” is 40-49 The next question was “What is the largest age group for intrapreneurs active in your company?” The top two responses were 40-49 (40.4%) and 30-39 (19.3%), so it was found that the most common age group for intrapreneurs was 40-49.

- The top three common skills among intrapreneurs are 1. Creativity and Imagination, 2. Business Strategy Acumen, and 3. Autonomy and Independent Action Following that, respondents were asked “What are the common traits or skills among intrapreneurs active in your company?” The top responses were “Creativity and Imagination” with 54.4%, “Business Strategy Acumen” with 50.9%, and “Autonomy and Independent Action” with 49.1%. In addition, a number of other options outside the top three exceeded 40%, meaning that a large number of traits and skills are common among intrapreneurs.

- Many companies are working on “supporting internal and external personal networking” for the purpose of developing intrapreneurs Next, companies that indicated that they have intrapreneurs in their company were asked “How do you develop intrapreneurs at your company?”, with the top answers being “By supporting internal and external personal networking” with 43.9%, “By introducing an internal entrepreneurship system and new business solicitation system” with 42.1%, and “Through mentorship by management and senior employees,” “By participating in external training and seminars,” and “by introducing an evaluation and reward system that encourages proactive challenges” each tied at 38.6%. Based on these results, it was found that many companies are working on “supporting internal and external personal networking” for the purpose of developing intrapreneurs.

Survey conducted by: Office Chatani, Inc. Location: Tokyo CEO: Masayuki Chatani Description of business: Creative Management Support, Lectures, Writing, etc. URL: https://www.office-chatani.com

Office Chatani, Inc. supports creative management.

CEO Masayuki Chatani, author of “Behind the Scenes at PlayStation: Former CTO Talks about 16 Years of Creation,” has previously served as CTO and EVP of a global video game business, an executive officer of an internet conglomerate, CEO of a professional firm’s digital group company, the Japan Head of the digital team at a strategic consulting firm, and other positions.

Office Chatani, Inc. (CEO: Masayuki Chatani) has announced the results of a survey they conducted on “intrapreneurs” in large companies, targeting those with over 1,000 employees. These results shed light on the actual state of business creation personnel in these companies.Background The world is currently in what has been called the VUCA age, where the business world is rapidly changing and uncertainty is growing. As the market and customers' needs change by the second, companies are expected to respond to these needs with flexibility and innovation. Under these circumstances, business creation is an essential initiative to maintain and strengthen a company’s competitive position. On the other hand, due to the scale of resources and complexity of their decision-making process, managers cannot focus solely on the business environment, but must also face challenges such as rigid internal organization and a risk-averse culture while striving to generate new value. Among them, “intrapreneurs,” or one who creates new businesses while working within an organization, have been attracting attention. Large companies have a strong desire for individuals willing to go against the existing business structure and culture and generate new value within the company. To that end, Office Chatani, Inc. conducted a survey targeting managers within large companies regarding intrapreneurship in such companies.Survey summary - Among companies with over 1,000 employees, over half of them have personnel who are considered “intrapreneurs” - The largest age group for “intrapreneurs” is 40-49 - The top three common skills among intrapreneurs are 1. Creativity and Imagination, 2. Business Strategy Acumen, and 3. Autonomy and Independent Action - Many companies are working on “supporting internal and external personal networking” for the purpose of developing intrapreneurs - The most important environmental factor for successful intrapreneurship is considered to be “a corporate culture that is tolerant of new challenges” - Among companies indicating that they did not have any “intrapreneurs,” over 70% were not taking initiatives to cultivate intrapreneurship in their company -&nbsp; Among companies without “intrapreneurs,” many named “providing training and educational opportunities for new business” as an initiative for cultivating intrapreneurship - Among companies without “intrapreneurs,” the top three challenges or obstacles for cultivating intrapreneurship were said to be 1. “Lack of a role model in the company”, 2. “Lack of internal resources (time, budget, personnel)”, and 3. “Lack of a system or culture to evaluate challenges.”Survey overview Period: April 4-15, 2025 Method: Online survey Target: Managers at companies with over 1,000 employees (men and women from 20s to 60s) Total surveyed: 107 people Monitored by: RC Research DataAmong companies with over 1,000 employees, over half of them have personnel who are considered “intrapreneurs” For the first question, “Do you have any “intrapreneurs” in your company?”, the top responses were “No.” with 46.7%, “Yes, a fixed number.” with 32.7%, and “Yes, we have many.” at 20.6%. Through these responses, it was found that more than half of companies with over 1,000 employees have intrapreneurs.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/4928a8eb-1783-4079-a9f2-0dbd3214b100/public" alt="Image" />The largest age group for “intrapreneurs” is 40-49 The next question was “What is the largest age group for intrapreneurs active in your company?” The top two responses were 40-49 (40.4%) and 30-39 (19.3%), so it was found that the most common age group for intrapreneurs was 40-49.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/af32c5a8-1d56-4ab2-4f0c-bde14e636000/public" alt="Image" />- The top three common skills among intrapreneurs are 1. Creativity and Imagination, 2. Business Strategy Acumen, and 3. Autonomy and Independent Action Following that, respondents were asked “What are the common traits or skills among intrapreneurs active in your company?” The top responses were “Creativity and Imagination” with 54.4%, “Business Strategy Acumen” with 50.9%, and “Autonomy and Independent Action” with 49.1%. In addition, a number of other options outside the top three exceeded 40%, meaning that a large number of traits and skills are common among intrapreneurs.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/e85e4ada-bd84-4881-fc8b-5f96a9431600/public" alt="Image" />- Many companies are working on “supporting internal and external personal networking” for the purpose of developing intrapreneurs Next, companies that indicated that they have intrapreneurs in their company were asked “How do you develop intrapreneurs at your company?”, with the top answers being “By supporting internal and external personal networking” with 43.9%, “By introducing an internal entrepreneurship system and new business solicitation system” with 42.1%, and “Through mentorship by management and senior employees,” “By participating in external training and seminars,” and “by introducing an evaluation and reward system that encourages proactive challenges” each tied at 38.6%. Based on these results, it was found that many companies are working on “supporting internal and external personal networking” for the purpose of developing intrapreneurs.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/54aa35f0-e7dd-4a36-cd0d-e3998bff4800/public" alt="Image" />Continues in Part 2.Survey conducted by: Office Chatani, Inc. Location: Tokyo CEO: Masayuki Chatani Description of business: Creative Management Support, Lectures, Writing, etc. URL: https://www.office-chatani.comOffice Chatani, Inc. supports creative management.CEO Masayuki Chatani, author of “Behind the Scenes at PlayStation: Former CTO Talks about 16 Years of Creation,” has previously served as CTO and EVP of a global video game business, an executive officer of an internet conglomerate, CEO of a professional firm’s digital group company, the Japan Head of the digital team at a strategic consulting firm, and other positions.

Survey report

Part 1: Creativity Tops the List - Office Chatani Reveals Key Traits of Intrapreneurs in Major Japanese Corporations

HR / Recruitment

Skin care / Cosmetics / Hair products

Internet service

Film / Drama

Magazines / Books / Publications

Marketing / Research

Diet / Health food / Supplement

Childbirth / Childcare

Interior / Furniture / Storage

Mobile device

Servers / Peripherals

Network / Network Equipment

System / Website / Application development

Electronic components / Semiconductors / Electrical equipment

Department stores / Supermarkets / Convenience stores / Stores

Wholeseller

Manga / Anime

Arcade Game

Toys / Playsets / Dolls

Car / Car Supplies

Motorcycles / Motorcycle Supplies

Daily necessities / Household goods

Garden / DIY

Shoes / Bags

Jewelry / Accessories

Kids / Baby / Maternity

Food / Sweets

Soft Drinks / Alcoholic drinks

Restaurant / Fast food / Streetfood

Eating at home / Delivery

Fitness / Healthcare

Medical / Hospital

Pharmaceuticals

Pets / Pet Supplies

Gifts / Flowers

Love / Marriage

Funeral

Hotels / inns

Travel / Sightseeing

Theme Park / Amusement park

Residential / Condominium

Commercial facilities / Office buildings

Architecture / Space design

Construction / Civil engineering

Advertising / Promotion / PR

Sales

Management Consulting

Think tank

Legal / Patent / Intellectual Property

Logistics / Warehouse / Cargo

Steel / Metal / Glass / Earth / Stone / Rubber

Chemistry

Electricity / Gas / Resources / Energy

Nature / Weather

School / University

Cram school / Preparatory school / Online education

Life insurance / Non-life insurance

Mobile app

Mobile games

Cooking / Home appliances

Health and Beauty appliances

Application

Ladies' Fashion

Men's Fashion

Accounting

Environment / SGDs / Recycling

International activity

Full time job / Part-time job / Career

E-commerce

Music

Internet Service Provider / Line connection

Camera

AV equipment

Consumer Games

Outdoors / Mountain Climbing

Welfare / Nursing / Rehabilitation

Qualifications / Study Abroad / Language

Childcare / Early childhood education

Banks / Credit unions

Credit card / Loan

Securities / FX / Investment Trusts

Moving

Politics / Government / Local government

Volunteer

Agriculture / Forestry / Fisheries

Bicycle / Bicycle Supplies

Female Related

Venture Capitals

Coaching / Mentoring / Consultation

Automotive / Motorcycle / Bicycle

Automotive / Automotive Supplies

Interior / Goods

Real Estate / Architecture / Construction

Software

Blockchain / Web3

Security

Telecommunications / VoIP

Show Business

Comedy

Technology