In 2018, a German brand producing vegan condoms, Einhorn, contacted a young ocean impact organisation, Seven Clean Seas, with a curious request. “We want to be as good-for-the-world as possible, but we can’t avoid plastic in our packaging. Can we pay you to remove the same amount of plastic from the environment?” The resulting collaboration may have been the world’s first informal plastic credit transaction, years before the concept gained widespread attention.

Now, almost seven years later, the world has changed. And so has the market. Plastic credits have evolved from a fringe concept to a much-needed part of the solution. Seven Clean Seas, having built one of the leading consultancy teams in the waste reduction sector, has worked with global brands, governments, and events - including The Economist Group and FIFA World Cup Qatar 2022 (The Supreme Committee for Delivery and Legacy) - to develop rigorous plastic footprinting, reduction strategies, and recovery solutions.

Amid this momentum, plasticcredits.org launches as a new hub designed to keep the fast-growing market grounded in facts and integrity. Developed by the team behind Seven Clean Seas, the platform explains the fundamentals of plastic credits: what they are, how they’re generated and verified, which standards exist, and why high-integrity plastic crediting projects matter.

The launch follows a growing global interest, amplified by a <a href="https://www.worldbank.org/en/programs/problue/publication/unlocking-financing-to-combat-the-plastics-crisis">2024 World Bank report</a> that endorsed plastic credits as a legitimate financing mechanism, if deployed responsibly. The publication served as a clear validation of the concept, but also a warning: without standards and transparency, the plastic credit market could repeat the missteps of the voluntary carbon market.

“People are waking up to the power of plastic credits—but also the risks,” said Seven Clean Seas CEO and Founder, Tom Peacock-Nazil. “We built plasticcredits.org to fill the knowledge gap and ensure that the right information is accessible before the market moves too fast.”

Plasticcredits.org is a knowledge-first resource. Its mission is to help sustainability professionals, corporate leaders, NGOs, and individuals alike make informed decisions by cutting through jargon, demystifying key processes, and highlighting what quality and impact really mean in this space.

The platform represents a strategic step in market maturity, offering a clear and unbiased view at a time when clarity is urgently needed.

“As the world scrambles for solutions to the plastic crisis, this is our invitation to the industry. Let’s get this right from the start.”

A new global resource aims to bring transparency and credibility to the global plastic crisis’ rapidly growing solution: plastic credits. In 2018, a German brand producing vegan condoms, Einhorn, contacted a young ocean impact organisation, Seven Clean Seas, with a curious request. “We want to be as good-for-the-world as possible, but we can’t avoid plastic in our packaging. Can we pay you to remove the same amount of plastic from the environment?” The resulting collaboration may have been the world’s first informal plastic credit transaction, years before the concept gained widespread attention.Now, almost seven years later, the world has changed. And so has the market. Plastic credits have evolved from a fringe concept to a much-needed part of the solution. Seven Clean Seas, having built one of the leading consultancy teams in the waste reduction sector, has worked with global brands, governments, and events - including The Economist Group and FIFA World Cup Qatar 2022 (The Supreme Committee for Delivery and Legacy) - to develop rigorous plastic footprinting, reduction strategies, and recovery solutions.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/4c3e5e7b-a19e-4c6f-c130-035e96636400/public" alt="Seven Clean Seas' CTO, Oliver Kade, leading a client webinar. Photo courtesy of Seven Clean Seas." />Amid this momentum, plasticcredits.org launches as a new hub designed to keep the fast-growing market grounded in facts and integrity. Developed by the team behind Seven Clean Seas, the platform explains the fundamentals of plastic credits: what they are, how they’re generated and verified, which standards exist, and why high-integrity plastic crediting projects matter.The launch follows a growing global interest, amplified by a <a href="https://www.worldbank.org/en/programs/problue/publication/unlocking-financing-to-combat-the-plastics-crisis">2024 World Bank report</a> that endorsed plastic credits as a legitimate financing mechanism, if deployed responsibly. The publication served as a clear validation of the concept, but also a warning: without standards and transparency, the plastic credit market could repeat the missteps of the voluntary carbon market.“People are waking up to the power of plastic credits—but also the risks,” said Seven Clean Seas CEO and Founder, Tom Peacock-Nazil. “We built plasticcredits.org to fill the knowledge gap and ensure that the right information is accessible before the market moves too fast.”Plasticcredits.org is a knowledge-first resource. Its mission is to help sustainability professionals, corporate leaders, NGOs, and individuals alike make informed decisions by cutting through jargon, demystifying key processes, and highlighting what quality and impact really mean in this space.The platform represents a strategic step in market maturity, offering a clear and unbiased view at a time when clarity is urgently needed.“As the world scrambles for solutions to the plastic crisis, this is our invitation to the industry. Let’s get this right from the start.”

Marketing / Research

System / Website / Application development

Electricity / Gas / Resources / Energy

Environment / SGDs / Recycling

International activity

A new global resource aims to bring transparency and credibility to the global plastic crisis’ rapidly growing solution: plastic credits.

Plastic Credits Are Booming. This Platform Wants to Keep It Honest.

United States, UK, March 27, 2025 -- ASUENE USA, the U.S. subsidiary of ASUENE Inc. has signed a Memorandum of Understanding (MoU) with Pacific Summit Energy LLC (PSE), a 100% subsidiary of Sumitomo Corporation and a U.S.-based trading and marketing company specializing in energy and environmental products. Through this partnership, we aim to expand our business in the U.S. decarbonization market by facilitating mutual customer referrals and joint marketing activities.

Background of the Partnership and MoU

ASUENE Inc. provides "ASUENE," a cloud-based solution that enables companies to measure, reduce, disclose, and verify carbon emissions, supporting their journey toward decarbonization. With over 10,000 corporate clients in Japan, ASUENE holds a leading market share, particularly in the manufacturing sector, where it has built a strong customer base. Leveraging this success, the company is actively expanding its presence globally.

ASUENE USA, established in November 2023, has brought the "ASUENE" platform to the American market.

Pacific Summit Energy LLC (PSE), a wholly owned subsidiary of Sumitomo Corporation, is a trading and marketing company specializing in natural gas, LNG, power, and environmental products including Renewable Energy Certificates (RECs) in the US. Through its activities, PSE is contributing to both energy security and the advancement of sustainable solutions.

This partnership was established with the goal of providing comprehensive decarbonization solutions to customers by combining ASUENE’s extensive customer network with PSE’s expertise in providing REC solutions. As ASUENE specializes in large energy-consuming industries, such as manufacturing, and PSE focuses on the trading and marketing of RECs in the U.S. market, this collaboration enables us to offer more efficient and effective services. 

Furthermore, through joint marketing initiatives, we aim to support a wider range of companies taking meaningful steps toward a more sustainable future.

Under this partnership, ASUENE USA will provide its cloud platform, "ASUENE," which measures, reduces, discloses, and verifies carbon emissions to support businesses in their decarbonization efforts. PSE will support customers in achieving carbon neutrality goals by supplying RECs. Additionally, we will collaborate on joint marketing initiatives, including participating in industry exhibitions, hosting webinars, and offering corporate education programs to promote sustainable business practices. Through these activities, ASUENE USA and PSE aim to strengthen our competitiveness in the U.S. market, drive business growth, and enhance brand value.

For ASUENE, which aspires to be the global leader in decarbonization solutions, this partnership marks a significant milestone. By working together, ASUENE will unlock new business opportunities and accelerate its contribution to a more sustainable society.

Company name: Pacific Summit Energy LLC (a 100% subsidiary of Sumitomo Corporation)

Representative: President &amp; Chairman Eijiro Nagao

WEB site: https://pacificsummitenergy.com/

Company name: Asuene USA Inc. (a U.S. subsidiary of ASUENE Inc.)

United States, UK, March 27, 2025 -- ASUENE USA, the U.S. subsidiary of ASUENE Inc. has signed a Memorandum of Understanding (MoU) with Pacific Summit Energy LLC (PSE), a 100% subsidiary of Sumitomo Corporation and a U.S.-based trading and marketing company specializing in energy and environmental products. Through this partnership, we aim to expand our business in the U.S. decarbonization market by facilitating mutual customer referrals and joint marketing activities.Background of the Partnership and MoUASUENE Inc. provides "ASUENE," a cloud-based solution that enables companies to measure, reduce, disclose, and verify carbon emissions, supporting their journey toward decarbonization. With over 10,000 corporate clients in Japan, ASUENE holds a leading market share, particularly in the manufacturing sector, where it has built a strong customer base. Leveraging this success, the company is actively expanding its presence globally.ASUENE USA, established in November 2023, has brought the "ASUENE" platform to the American market.Pacific Summit Energy LLC (PSE), a wholly owned subsidiary of Sumitomo Corporation, is a trading and marketing company specializing in natural gas, LNG, power, and environmental products including Renewable Energy Certificates (RECs) in the US. Through its activities, PSE is contributing to both energy security and the advancement of sustainable solutions.This partnership was established with the goal of providing comprehensive decarbonization solutions to customers by combining ASUENE’s extensive customer network with PSE’s expertise in providing REC solutions. As ASUENE specializes in large energy-consuming industries, such as manufacturing, and PSE focuses on the trading and marketing of RECs in the U.S. market, this collaboration enables us to offer more efficient and effective services. Furthermore, through joint marketing initiatives, we aim to support a wider range of companies taking meaningful steps toward a more sustainable future.Scope of the PartnershipUnder this partnership, ASUENE USA will provide its cloud platform, "ASUENE," which measures, reduces, discloses, and verifies carbon emissions to support businesses in their decarbonization efforts. PSE will support customers in achieving carbon neutrality goals by supplying RECs. Additionally, we will collaborate on joint marketing initiatives, including participating in industry exhibitions, hosting webinars, and offering corporate education programs to promote sustainable business practices. Through these activities, ASUENE USA and PSE aim to strengthen our competitiveness in the U.S. market, drive business growth, and enhance brand value.For ASUENE, which aspires to be the global leader in decarbonization solutions, this partnership marks a significant milestone. By working together, ASUENE will unlock new business opportunities and accelerate its contribution to a more sustainable society.About Pacific Summit Energy LLCCompany name: Pacific Summit Energy LLC (a 100% subsidiary of Sumitomo Corporation)Representative: President &amp; Chairman Eijiro NagaoWEB site: https://pacificsummitenergy.com/About ASUENE USACompany name: Asuene USA Inc. (a U.S. subsidiary of ASUENE Inc.)Representative: CEO Kohei NishiwadaWEB site: https://asuene.com/us

Advertising / Promotion / PR

STEM (Science, Tech, Engineering, Math)

Cloud service

ASUENE USA Signs MoU with Pacific Summit Energy, a 100% Subsidiary of Sumitomo Corporation on Mutual Customer Referrals and Joint Marketing in the U.S. Market.