VRITIMES
TH
Raise It With Press Release
TechnologyCommerce / LifestyleFood / BeverageEducationReal Estate / Architecture
เผยแพร่ขั้นต่ำ 5 สื่อ เริ่มต้นเพียง 990 บาท 495 บาท, หากสนใจ
เริ่มต้นใช้งานตอนนี้ >>
press release

/ Augmented Reality (AR) in Digital Marketing: Injecting Interactivity into Marketing Plan

Augmented Reality (AR) in Digital Marketing: Injecting Interactivity into Marketing Plan

PR College by VRITIMES
preview

Digital marketing has undergone a revolutionary transformation in the last few decades. One of the latest innovations that has opened new doors in the world of digital marketing is Augmented Reality (AR). AR is a technology that blends real-world elements with digital elements, creating interactive and immersive experiences for users. The use of AR in digital marketing has opened up new opportunities for companies to strengthen customer relationships, increase interactivity and provide memorable experiences. This paper will discuss the use of AR in digital marketing, its impact on interactivity, and provide examples of companies that have successfully adopted AR in their marketing plans.

Augmented Reality provides an opportunity to present digital content in the context of the user's real world, through devices such as smartphones, tablets or AR glasses. This technology allows users to view and interact with digital elements that are "attached" to physical objects around them. In digital marketing, AR can be used to create engaging and differentiated experiences, enabling companies to present their products, services or brand messages creatively and interactively.

Digital marketing has undergone a transformational revolution over the last few decades. One of the newest innovations that opens new doors in the world of digital marketing is augmented reality (AR). AR is a technology that combines real-world elements with digital elements, creating interactive and immersive experiences for users. The use of augmented reality in digital marketing has opened up new opportunities for businesses and companies to strengthen customer relationships, increase emotional engagement with audiences, and provide unforgettable experiences. This article will discuss the use of AR in digital marketing, its impact on interactivity, and provide examples of large companies that have successfully adopted AR in their marketing plans and strategies.

Augmented reality provides the ability to present digital content in the context of the user's real world, through devices such as smartphones, tablets or AR glasses. This technology allows users to see and interact with digital goods that are “bound” and “attached” to the physical objects around them. In digital marketing, AR can be used to create engaging and differentiated experiences that allow businesses to showcase their products, services or brand messages in creative and interactive ways.

Interactive product exhibition:

With AR, businesses can create interactive product showcases where users can "see" and "use" products that are almost real. One example is IKEA Place, an app that allows users to place IKEA furniture in their space using AR.

Virtual product testing:

Companies can allow users to try products before buying through AR. One example is a virtual makeup application that allows users to try various cosmetic products without applying them to their face.

Location virtual tour:

Businesses such as real estate or travel can offer virtual tours using AR, which allows potential customers to explore a property or destination before making a decision.

Creative advertising campaign:

AR can be used to create creative advertising campaigns where users must interact with AR elements to find messages or special offers.

Some companies using AR in marketing:

snapchats:

This app integrates face filters and AR effects into the user experience, creating creative and unique content. This was also later applied to their features by other companies, such as Tiktok and Instagram.

Pokemon GO:

This game previously caused a stir and sensation by combining elements of augmented reality with mobile devices, allowing players to interact with Pokemon characters in a real environment.

Sephora:

This cosmetic brand has an AR app that allows users to try on a large number of different cosmetics on their faces. This feature was later applied by several other e-commerce companies, such as Shopee.

L'Oreal:

The brand relies on AR to help users choose the right hair color, providing a "before and after" experience through the app so consumers can easily get a visual before buying the item they want.

Warby Parker:

The glasses company allows users to try on virtual glasses using an AR application before buying them.

BMW CARS:

The automaker has an AR app that allows users to "place" virtual BMW cars into their real environment to see how they look in the room.

Lego:

Lego uses AR to help users see what complex Lego models will look like when assembled.

McDonald's:

This fast-food brand uses AR in advertising campaigns, where users can scan food packaging to bring the digital display to life.

Nissan:

The automaker is using augmented reality to allow users to virtually explore the various features and technologies of Nissan cars.

Converse:

The footwear franchise has an AR app that allows users to virtually "try on" Converse shoes to see how they look on their feet before consumers buy the shoes they want.

The use of augmented reality in digital marketing has opened up opportunities to create content that is interactive, creative and memorable for customers. By combining real-world elements with digital elements, augmented reality offers companies the opportunity to increase interactivity in their marketing plans. Several examples of companies that have successfully adopted AR in their marketing strategy, as mentioned above, show how diverse the potential applications of AR are in different industries. As technology and creativity advance, the future of digital marketing with AR looks bright and has potential.


Categories
Advertising / Promotion / PR

Other Press Release
Advertising / Promotion / PR
The Marketing Mix Evolution from 4Ps to 7Ps Element
PR College by VRITIMES
May 13, 2024

Advertising / Promotion / PR
The Difference of Marketing Funnel for B2C vs B2B Business

Advertising / Promotion / PR
The 7Ps of Marketing Mix, A Shortcut to Define The Right Strategy

Advertising / Promotion / PR
Marketing Funnel : Definition, Stages, and Examples

Advertising / Promotion / PR
How to Optimize Marketing Funnel and Measure Its Effectiveness?

Advertising / Promotion / PR
How the Marketing Funnel Works on the Customer Journey?

Advertising / Promotion / PR
From 4Ps to 7Ps: Towards an Integrated Marketing Mix

Advertising / Promotion / PR
Marketing Mix & The 7 P’s Of Marketing

Advertising / Promotion / PR
Marketing Mix: The 4 Ps of Marketing and How to Use Them

Advertising / Promotion / PR
Digital Marketing Overview: Types, Challenges & Required Skills

Advertising / Promotion / PR
DIGITAL MARKETING AS A MARKETING STRATEGY: BENEFITS OF USING DIGITAL MEDIA AND ITS ADVANTAGES

Advertising / Promotion / PR
Understanding, Types, Benefits and Strategies of Social Media Marketing

Advertising / Promotion / PR
Public Relations is A Must, Why and How?

Advertising / Promotion / PR
Press Release : Definition, Format, Objectives, and Types

Advertising / Promotion / PR
Online Marketing 101: Everything You Need to Know

Advertising / Promotion / PR
Sales Marketing Staff Skills and Job Description

Advertising / Promotion / PR
What is A Press Release and How to Publish It?

Advertising / Promotion / PR
What is Network Marketing and How does It Work?

Advertising / Promotion / PR
Public Relations Officer Qualification and Job Description

Advertising / Promotion / PR
Press Release Structure for Beginners

Advertising / Promotion / PR
12 Tips to Write a Press Release that Compels the Audience

Advertising / Promotion / PR
Simple Content Marketing Strategy Guide for Beginners

Advertising / Promotion / PR
13 Top Marketing KPIs to Track Your Campaign’s Success

Advertising / Promotion / PR
Mastering TikTok: 7 Crucial Tips to Launch Your Company's Presence and Popularity

Advertising / Promotion / PR
7 Easy Steps to Create a Social Media Marketing Strategy

Advertising / Promotion / PR
Kickstarting Digital Promotions, Get to Know The Key Tools and Paths for Digital Marketing Beginners

Advertising / Promotion / PR
Simple Steps to Monitor and Boost Your Press Release's Progress and Traffic

Advertising / Promotion / PR
Unlocking the Marketing Wizardry behind Indonesia's Soaring Cosmetics Industry

Advertising / Promotion / PR
Why K-Pop Stars Dominate Brand Endorsements: Decoding Their Marketing Appeal

Advertising / Promotion / PR
Top 6 Marketing and Advertising Strategies Expected to Dominate 2024

Advertising / Promotion / PR
Pioneering Success Through Press Releases? Evade These 5 Errors to Refine Your Marketing Tactics

Advertising / Promotion / PR
5 Top Influencer Marketing Trends in 2024, Don't Miss It!

Advertising / Promotion / PR
การสร้างข่าวประชาสัมพันธ์สำหรับธุรกิจขนาดเล็กและ Startups: Tips and Tricks

Advertising / Promotion / PR
7 Content Creation Trends to Watch in 2024

Advertising / Promotion / PR
B2B Marketing Strategy

Advertising / Promotion / PR
Effective Strategy to Write Press Release for Automotive Industry

Advertising / Promotion / PR
How to Determine a Marketing Target?

Advertising / Promotion / PR
The Importance of Press Release Report for Brand

Advertising / Promotion / PR
Short, Snappy, and Shareable: Crafting Social Media-Ready Press Releases For Gen Z

Advertising / Promotion / PR
Remote PR Mastery: Navigating Effective PR Campaigns in A Remote Work Setting

Advertising / Promotion / PR
Remote PR Mastery: Navigating Effective PR Campaigns in A Remote Work Setting

Advertising / Promotion / PR
5 Ways Press Release Can Boost the Brand Awareness

Advertising / Promotion / PR
8 Public Relations Tactics for Small Businesses

Advertising / Promotion / PR
10 SEO Techniques for PR

Advertising / Promotion / PR
How to Plan a PR Event?

Advertising / Promotion / PR
Breaking Language Barriers: Crafting Multilingual Press Releases for Your Global Audienc

Advertising / Promotion / PR
Effective Strategies for Crafting Press Releases to Support Charitable and Social Campaigns

Advertising / Promotion / PR
CLEVER TRICKS TO MAKE YOUR PRESS RELEASE GO VIRAL ON SOCIAL MEDIA BY OPTIMIZING HASHTAGS

Advertising / Promotion / PR
Redefining Influencers in PR: Collaborating with Micro-Influencers to Spread Your Message

Advertising / Promotion / PR
Wise Handling of Negative Social Media Reviews, Turning Criticism into Opportunities

PR College by VRITIMES
URL
https://www.vritimes.com
Industry
Technology
Weekly Release Ranking
Jun 09, 2024 2024
Seaplane Asia Secures Funding Round Led by TK & Partners and A2D Ventures to Revolutionize Waterfront Accessibility in Southeast Asia
A2D Ventures
VRITIMES Video
vritimes na euvritimes jpFree consultationManual Ebook ThailandPR College